Chanel has unveiled the "Première Iconic Chain Golden Brown," a new addition to its iconic "Première" watch line. This limited-edition model features a glossy golden-brown chain bracelet, creating a vibrant and elegant tone throughout the timepiece. It will be available from September 1st, 2026 (Tuesday).
The aesthetics and philosophy of "gold" that captivated Mademoiselle Chanel
The inspiration for this limited-edition model comes from the brilliance of "gold," a color favored by founder Gabrielle (Mademoiselle) Chanel and which she considered fundamental to her own creations.
For her, gold was more than just a symbol of wealth or luxury. In the 1920s, she defied the prevailing notion that "white skin is the status symbol" and popularized healthy, sun-kissed skin as a new elegance. She loved the vitality and freedom of the sun, and was strongly drawn to the golden-brown sheen.
A masterpiece that established a style for women.
The "Première," Chanel's first wristwatch, debuted in 1987. This collection features an octagonal silhouette reminiscent of the bottle stopper of the brand's iconic perfume, "Chanel No. 5," and a woven leather chain bracelet. In an era dominated by masculine designs, it established a sophisticated style for women and continues to be popular to this day.
Quartz movement. Stainless steel case (26.1mm x 20mm, 7.6mm thick). 30m water resistance. Limited quantity. 1,105,500 yen (tax included). Release date: September 1, 2026.
The new "Première Iconic Chain Golden Brown" is a special edition of this historic model, incorporating the gold tones that Mademoiselle loved.
The golden nuances that reside in "Première"
This color palette, favored by Mademoiselle Chanel in the fields of fashion and beauty, is said to derive from the soft glow of gold and bronze, and the shimmer of silk lame woven with metallic threads. In this piece, golden-brown leather is woven into the iconic chain, and the dial is also finished with lacquer in the same color. Furthermore, the stainless steel case, crown, and chain are coated with 18K yellow gold, resulting in a glamorous, jewelry-like look.
