OMEGA has opened a special "pop-up boutique" in the fashionable Marais district of Paris. This boutique exclusively sells OMEGA's colorful and wide range of NATO straps, a world first for this retail concept. It will be open for a limited period of six months from March 1st.
The open lineup includes the latest collection, which is inspired by the national flag design and has a total of 18 different designs, as well as the popular brown leather and nylon fabric straps that have been available for the past few years.
The new brand ambassador "Presley Gerber" model features a NATO strap. The black denim and leather strap has a stainless steel buckle and is embossed with "Plesley." This special model is available only at the pop-up boutique.
One of the most unique aspects of this pop-up boutique is the opportunity to customize your own NATO strap, with a name or phrase of your choice embossed into the strap's leather keeper.
The new concept boutique is located at 11 Rue des Berays. In the main window, a moving display of NATO straps is displayed, allowing customers to explore the product lineup. Instead of a door, a digital screen is installed, allowing customers to enjoy various combinations of watches and NATO straps. Customers can choose the NATO strap they want to purchase on this digital screen, pay with their smartphone, and have it delivered to their home.
Contact info: Omega Customer Center Tel: 03-5952-4400
