As the purchasing behavior and values of the new generation known as millennials change, luxury brands may be forced to reconsider their brand values. There is a possibility that a sense of trust, such as empathy and respect, can be shared between BAUME and conscious consumers who respect authentic values and craftsmanship. The pop-up store at Isetan Shinjuku will offer a completely new shopping experience. Many models that are already popular with Japanese customers on BAUME's official online store will be on display in-store. Growing awareness of the global environment may change the way watches are made.
BAUME currently offers three product lines: customized models, iconic models, and limited edition models. For the customized models, customers can design their own watches through the official online store, with over 2,000 possible variations. Customers can choose the case size from 35mm or 41mm, as well as the color of the hands, dial, and strap. All of these are recyclable and upcycled, with consideration for the global environment.
Made with materials and featuring a design characteristic of BAUME, each watch is designed to help you find the perfect timepiece. You can also have a special message or name engraved on the case back. Prices range from 62,000 yen to 145,000 yen.
BAUME watches will be sold in limited quantities at the pop-up store on the following dates:
For more information about the product, please visit our website.https://www.baumewatches.com/ja-jp/home
BAUME Pop-up Store
Date: 2/6 (Wed) – 2/12 (Tue)
Place: Isetan Shinjuku Store 1F 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
