Hawaiian tattoo expert Keone Nunes and TIMEX collaborate on a watch

NEWS News
2019.07.11

 A TIMEX collaboration with Hawaiian tattoo artist Keone Nunes will be released in August. The dial features a bird symbolizing protection, guidance, and family during travel.

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Keone's Hawaiian tattoos are "a symbol of one's roots, traditions, and pride as a Hawaiian, and by wearing them like one's ancestors, one is constantly aware of who one is (like a uniform)," so (as in ancient times) the designs are decided by the tattoo artist himself. This time, after discussing the connection between Hawaii and America and the concept of time with Keone, the collaboration with TIMEX was realized. The genuine leather strap is embossed like a tattoo with a general-purpose motif selected by Keone that can be used by non-Hawaiians as well, and the dial features a "koa'e 'ula" drawn by Keone, a bird symbolizing travel guidance, protection, and family protection.
■Quartz. Brass case (40 mm diameter). 50m water resistant. Indiglo® night light. 15,000 yen (excluding tax) *Blue dial only: 16,000 yen (excluding tax)

Keone Noons, who continues the tradition of Hawaiian hand-tattooing

©︎Dan Noguchi

 Hawaiian culture, with its roots in Polynesia and its unique language, culture, and religion, is home to tatau (now known as tattooing), a tradition that dates back thousands of years and was only practiced in ancient times on those who made significant contributions to society or on royalty. Keone Nunes continues to carry on the traditional Hawaiian hand-carving technique of "tapping" and its culture. Recognized for his longstanding legacy of preserving the cultural significance of traditional Hawaiian tattooing, Keone has garnered global attention, including an exhibition of Georgia O'Keeffe's work in Hawaii held at the Smithsonian Institution and the New York Botanical Garden in 2018, as well as invitations to Italy and New Zealand.

©︎Dan Noguchi
About Keone Noons
Keneo has worked to revive authentic Hawaiian tattooing, or 'uhi, which had been replaced by machine tattooing and fashion tattoos, and has continued to give lectures and demonstrations on the designs, techniques, and cultural significance of 'uhi in Europe, Asia, Polynesia, and the mainland United States. He is ranked 22nd on the list of "The 101 Most Influential People in Tattooing in the World by Bob Baxter," and has lectured and his works are collected by the Smithsonian Institution, Honolulu Museum of Art, Auckland Museum of California, and the National Museum of New Zealand, among others.

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