Ii Isuzu, one of the largest watch stores in Shikoku, opens a new store, "east," next to its main store

　Aiai Isuzu, one of the largest watch stores in Shikoku, celebrated its 40th anniversary in December 2019 by opening a new luxury concept store, "east," next to its main store on Friday, September 20th. The store has a total sales floor area of ​​500 square meters, with 255 square meters on the first floor and 245 square meters on the second floor, and is a huge select shop that carries 20 bridal brands, 22 jewelry brands, and 80 eyeglass brands.

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  It is a huge select shop with a sales floor area of ​​500 square meters and 122 brands.

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  "Lili," which cuts diamonds for a certain famous brand, is the first authorized dealer in Western Japan.

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  The largest concept corner in Shikoku for the popular Kyoto-born brand "NIWAKA"

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  The world's three largest diamond cutters, "Royal Asscher," are the largest in Western Japan

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  The largest Boucheron concept corner in Shikoku

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  Pomellato is rapidly gaining popularity thanks to the artistic pieces created by its goldsmiths.

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  Damiani has a wide selection of jewelry that can be worn together as a couple

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  AHKAH, known as a pioneer of fashion jewelry

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A select shop of top bridal brands from Japan and overseas

　The first floor is home to jewelry, eyewear, and jewelry watches. From everyday jewelry for fashion-conscious women to high-end jewelry for special occasions and gift jewelry for loved ones, there is a wide range of prices, including fashionable men's jewelry. The second floor is home to one of Shikoku's largest bridal salons. As a select shop for top bridal brands from Japan and abroad, the store offers a selection of authentic pieces that can be enjoyed for a lifetime and passed down to future generations. Knowledgeable concierges will listen to your wishes and suggest the perfect ring for you. There is also a lineup of many brands that are only available in the prefecture.