Collaboration project launched with Gucci's "Grip" watch as the theme

　The collaboration project began with the theme of the "Grip" watch, inspired by the world of skateboarding.

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Expressing the appeal of the new watch "Grip" through skateboarding

In Tokyo, skateboarder Shinpei Ueno and his friends participated.

　The project called on skateboarders and artists from cities around the world to tell their stories. The diverse participation of participants, spanning ages and genders, allowed for a visual representation of the global skateboarding community and its stories. Wearing uniquely designed Grip watches, the participants captured images and stories of skateboarders, their friends, and their families skating and hanging out. These joyful portraits are expressed through visuals, artwork, and video, depicting their actions, creativity, inclusion, sociability, and subculture. Filming took place in London, Paris, Rome, Tokyo, New York, Shanghai, and Seoul.

Official Gucci app "GUCCI"

The Gucci "Grip" watch and the spirit of skateboarding also feature in the third game in Gucci Arcade, a new section of the official Gucci app, where users can interact with Gucci characters in a gaming corner inspired by classic video games.