Mido Multifort Chronometer 1
Mido is known as a leader in the entry-level class. The company's Multifort line is being expanded with the addition of the Multifort Chronometer 1, featuring a vibrant blue dial. Mido is an appealing brand that combines stylish design with practicality, all at an affordable price. This urban-inspired timepiece is sure to attract the attention of many.
Automatic winding (Mido Caliber 80 Si). Stainless steel (diameter 42mm, thickness 11.99mm). Power reserve approximately 80 hours. Water resistant to 10 bar. 147,000 yen (excluding tax).
"MIDO" has a history of over 100 years
Mido was founded in Switzerland by Georges Schaeren on November 11, 1918 (the day the armistice was signed at the end of World War I) and is currently based in Le Locle, nestled in the Swiss Jura Mountains. The company name "Mido" comes from the Spanish phrase "Yo mido" (I measure).
The Multifort collection, which now includes new colors, marks an important milestone in Mido's history. Equipped with an automatic movement and boasting water resistance, shock resistance, and magnetic resistance, it was a flagship product from the 1930s through the 50s. The brand re-entered the Japanese market in 2015. Its products, which exude solid technical expertise and a sense of history, such as the Commander Big Date model released in 18 to commemorate its 100th anniversary, are trusted by enthusiasts seeking practical timepieces.
This model features a striking contrast between the stainless steel case and the vibrant blue dial. Its modern and stylish appearance is undeniably elegant. The movement is the Caliber 80Si, which provides a maximum power reserve of approximately 80 hours. Certified by COSC (Swiss Official Chronometer Testing Institute), this automatic movement employs a high-performance silicon balance spring. This makes it anti-magnetic, shock-resistant, and highly accurate.
The three pillars that support Mido are cutting-edge technological innovation, high-quality materials, and outstanding movements. Now in its 102nd year, Mido continues to create high-quality products at attractive prices, so keep an eye on them.
