[2020 New Watch] Breguet "Classique 7337"

NEWS News
2020.03.24

"Classic 7337" is the epitome of guilloching techniques.

 The Classique collection, imbued with timeless elegance, is perhaps the purest expression of Breguet style. This time, Breguet has breathed new life into the Classique 7337, inspired by historic timepieces, by using traditional guilloching, one of the brand's specialties.

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 The dial of the newly introduced "Classique 7337" features a wheat-grain pattern called "Glendorge" around the edge of the hour chapter ring, a checkered "Damier" pattern on the small seconds, and a "Clous de Paris" pattern in the center. The lacquered sky of the moon phase display is punctuated by engraved clouds, and the shining dots evoke the galaxy. Breguet has also redesigned the gold disc representing the moon, combining shiny and matte finishes to create a three-dimensional moon relief. The layout, with the day of the week display at 10 o'clock and the date display at 2 o'clock, is reminiscent of the style of historic pocket watches such as the "No. 3833."

The origin of the design, "No. 3833"

Off-center dials, a major design innovation, were introduced to some pocket watches around 1812. The quarter repeater watch No. 3833, sold in 1823 and currently on display at the Breguet Museum in Paris, features an offset hour chapter ring at 6 o'clock and a moon phase display at 12 o'clock, a layout that is now adopted by Breguet's Classique 7337.

The dials of the current "Classic 7337" and the new "Classic 7337"


The guilloched details have also been changed, but the new moon phase and hands also give the dial a youthful, vibrant look. In keeping with a tradition dating back to the end of the 18th century, the dial is engraved with the watch's individual number and, naturally, the secret signature.

Breguet is committed to thinness

Breguet "Classique 7337" Ref. 7337BB/Y5/9VU
Automatic winding. 35 jewels. 21,600 vph. 18KWG case (diameter 39mm / thickness 9.9mm). Approximately 45 hours of power reserve. Water resistant to 30m. 4,660,000 yen (excluding tax)

 While the current "Classic 7337" has a solid case back, the new "Classic 7337" has a sapphire case back that reveals the hand-decorated, ultra-thin automatic caliber 502.3, the same ultra-thin automatic movement as the current model, equipped with a silicon flat balance spring.

Breguet "Classique 7337" Ref. 7337BR/15/9VU
Automatic winding. 35 jewels. 21,600 vph. 18KRG case (39mm diameter / 9.9mm thick). Approximately 45 hours of power reserve. Water resistant to 30m. 4,660,000 yen (excluding tax)

 From the end of the 1930s, Breguet began to reintroduce classic pocket watch design codes, such as guilloching and fluted caseband decorations, into wristwatches, a trend that was solidified in the collection that would come to be called the "Classique" between 1950 and 1970.


Contact info: Breguet Boutique Ginza Tel. 03-6254-7211