Chanel's "Boyfriend" strap collection "My Boyfriend" is here!

NEWS News
2020.12.09

The long-awaited strap collection "My Boyfriend" has been released for the Chanel "Boyfriend" watch, which has an octagonal case inspired by the Place Vendôme. You can enjoy personalizing your watch to your liking with a total of 19 straps, full of Chanel's signature materials such as quilting and tweed.

boy friend

The Chanel "Boyfriend" watch was redesigned to be interchangeable in 2020. The model in the center of the image is a medium-sized watch, but you can also choose from small or large cases. You can simulate different case and strap combinations on the brand's official website.


Enjoy fashionable fashion with the "My Boyfriend" collection

 Mademoiselle Chanel created many innovative styles inspired by the lifestyles and fashions of her boyfriends. The "Boyfriend" watch inherits her spirit and features a masculine and sophisticated design.

 This time, Chanel has decided to stop using exotic leathers (such as crocodile, lizard, and snake leather) for its watch straps and to use only the skins of animals raised for food. While the previous Boyfriend collection used alligator leather for its straps, the new strap collection "My Boyfriend" has been changed to calf leather with an embossed alligator pattern. There are also a wide variety of other options available, including quilted calf leather straps and tweed straps.

The Maison's signature quilting

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The quilted calf leather straps are available in seven colors: matte black, patent black, red, blue jeans, navy blue, pink, and golden brown.

 Quilting is a famous signature of the Maison. Originally, it was made by placing feathers or cotton between two layers of fabric and stitching them together to keep out the cold. Mademoiselle Chanel used this technique on the first ever women's shoulder bag, the 2.55, released in 1955, and it became an icon of the Maison. This quilted strap is available in seven colors, the most in the collection. You can find your favorite one from the wide variety, including two different types of black, a chic navy blue, and a feminine golden brown.

Embossed straps replace alligator leather

boy friend

The embossed calf leather straps are available in five colors: matte black, shiny black, shiny red, blue jeans, and pink.

 The Boyfriend collection has always featured alligator straps since its launch. However, with the discontinuation of exotic leather, the strap has been changed to a calf leather strap embossed with an alligator pattern. In addition to the classic matte black, the lineup also includes a glossy shiny black. Vibrant colors such as blue jeans and pink are also available.

Tweed, a material beloved by Mademoiselle

boy friend

The straps are made from the Maison's signature tweed fabric and come in five colors: black and silver, black and gold, pink, navy blue, and white.

 Tweed was originally a Scottish woolen fabric. Mademoiselle Chanel fell in love with tweed through her interactions with the Duke of Westminster, and incorporated it into her own creations, resulting in the creation of the tweed suit for women, one of the Maison's signature items. The My Boyfriend tweed straps are available in black and silver with stainless steel or white gold cases, and black and gold with beige gold cases.

Tweed and metal fusion

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The tweed-patterned bracelet is available in two types: stainless steel and 18K beige gold.

 The My Boyfriend bracelet is available in two types: stainless steel and Chanel's exclusive beige gold. By pressing a tweed pattern onto the mesh bracelet, a new bracelet is created that combines the textures of metal and fabric. Please note that some cases cannot be combined with the bracelet.



Contact Info: Chanel (Customer Care) Tel. 0120-525-519


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