Bvlgari Serpenti Viper reborn with a modern interpretation

NEWS News
2020.12.26

The Serpenti Viper jewelry collection, which is based on Bvlgari's iconic snake motif, will be reborn with a modern interpretation and contemporary design in January 2021. The lineup includes 10 models in total, including chokers, necklaces, bracelets, and rings.

Serpenti Viper

The Serpenti Viper collection is characterized by stylized geometric shapes, with each hinged piece creating a supple curve.


The new Serpenti Viper reinterpreted

Serpenti Viper

This choker features diamonds on the head and tail of a snake. The slender snake wraps around the neck, creating an elegant design with lustrous pink gold scales. "Serpenti Viper Necklace." 18KPG x D. 207 yen (excluding tax).

 The snake, an icon of Bulgari, has been used since ancient times as a motif symbolizing seduction and rebirth. The company's Serpenti collection, which began with the secret watch produced in the late 1940s, has now grown to become the face of the brand. One of the Serpenti collection's watches is the Serpenti Viper.

 The supple form is achieved by fastening each of the snake-scale-inspired parts with hinges. The design resembles a small snake coiling around itself. Crafted in pink or white gold and adorned with diamonds, it exudes a glamorous yet sophisticated atmosphere. The collection includes a total of 10 items: one choker, three necklaces, three rings, and three bracelets. The Serpenti Viper, reborn like a snake that repeatedly sheds its skin and transforms, is scheduled to be released in January 2021.

Serpenti Viper

The design looks as if a snake is coiling around the wrist. All models are available in sizes S, M, L, and XL. All are "Serpenti Viper Bracelets." From left: 18KWG x D. Starting at 476 yen (excluding tax). 18KPG x D. Starting at 448 yen (excluding tax). 18KPG x D. Starting at 82 yen (excluding tax).



Contact Info: Bvlgari Japan Tel. 03-6362-0100


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