IWC Schaffhausen unveils new paper-based Timbertex strap

NEWS News
2021.03.15

IWC Schaffhausen has launched a new series of paper-based watch straps called "TimberTex." These pioneering products are the result of meticulous research and development, reflecting the company's ongoing commitment to innovation and responsible watchmaking.

Paper strap "TimberTex"

TIMBERTEX strap

 IWC has unveiled a new paper watch strap made from Forest Stewardship Council (FSC)-certified European wood. While IWC has sourced leather from responsibly, the brand recognizes the importance of offering alternative materials. The brand already offers stainless steel, textile, and rubber straps. Taking this a step further, the brand has unveiled the paper-based "TimberTex" strap for its existing collections.

High-quality, environmentally friendly alternative materials

  • TIMBERTEX strap

  • TIMBERTEX strap

  • TIMBERTEX strap

  • TIMBERTEX strap

  • TIMBERTEX strap

  • TIMBERTEX strap

  • TIMBERTEX strap

/
The paper-based TimberTex strap is a luxurious material with a soft, supple texture. Unlike synthetic leather, which is made from plastic or petroleum, it is made from 80% natural plant fibers. The cellulose used is sourced from European forests under sustainable and responsible management by the Forest Stewardship Council (FSC) and is produced from wood certified by the organization. The product itself is manufactured in Italy using traditional papermaking techniques and plant-based dyes for coloring, resulting in uneven texture and making each strap unique.

Traditional craftsmanship based on environmental policy

TIMBERTEX strap

The production of a TimberTex strap involves over 60 steps, with manual labor playing a crucial role in each. To further enhance comfort, the strap is stuffed with recycled microfiber and finished by expert artisans using recycled yarn, resulting in a new, leather-free strap with superior comfort and luxury. The finished strap has undergone various internal and external tests to meet all IWC quality standards. It is extremely durable and waterproof, so much so that you'll barely notice it even after a dip in the pool. The price is 18,700 yen (tax included).

TIMBERTEX strap

 Currently, TimberTex straps are available for four models: the Portugieser Chronograph, the Portugieser Automatic 40, the Portofino Automatic, and the Portofino Chronograph. They will be available in blue, brown, and black.

TIMBERTEX strap


Contact info: IWC Tel. 0120-05-1868 (Weekdays only 11:00-19:00)


Comparing Three Notable Basic Watches from 2020: Portugieser vs. Master Control vs. 60th Anniversary GS Vol.3

http://www.webchronos.net/features/57701/
IWC's Pilot's Watches: A History and Recommended Models

http://www.webchronos.net/features/51599/
Reviewing the IWC Pilot's Watch Automatic Spitfire

http://www.webchronos.net/features/53462/