Urban Jurgensen launches first online boutique and fan club in Japan

Danish watch brand Urban Jurgensen opened an online boutique on March 15th. At the same time, they have also established a fan club just for Japan, and plan to provide special information to registered members.

Each piece is handcrafted by a craftsman and can be purchased from anywhere in Japan.

　Urban Jurgensen opened its first online boutique in Japan on March 15, 2021. Founded in Copenhagen, Denmark in 1773, the brand has continued to produce high-quality, high-precision watches as a supplier to the Danish Royal Family. This technology has been passed down to the current collection. The watch's handcrafted craftsmanship is evident throughout, from the dial's decorations such as grenage, sabrage, and precise guilloching to the flowing curves of the case. The company's annual production volume is said to be less than 200 watches, which is considerably lower than other brands, but this is perhaps to be expected given the passion and care that goes into each and every watch.

　Navigating the online boutique is extremely easy. Simply select the watch you want, add it to your shopping bag, and pay by credit card or bank transfer. If you're used to online shopping, you'll find it easy to make a purchase without any hesitation. Of course, there's also an inquiry page, so you can check any concerns you may have before making a purchase.

　A fan club was also launched at the same time as the online boutique. A registration form is available on the website, and registrants will receive special information via email. Anyone can join the fan club, regardless of whether they own a watch from the brand. As it is a brand where information is difficult to obtain, this will serve as a useful reference for those considering purchasing a watch.