Maurice Lacroix [2021 New Release] The Icon Master Grand Date makes a spectacular debut with a new caliber

NEWS News
2021.04.27

The Icon Master Grand Date, equipped with a newly developed caliber, has been added to the Maurice Lacroix Icon series. The balance wheel is driven on the dial side, and the small seconds and large date display are superimposed on the off-center dial, each of which is well-balanced.

Icon Master Grand Date


Enjoy the movement of the escapement

 Maurice Lacroix announced the new Aikon Master Grand Date, featuring an openworked dial, as a new addition to Watches & Wonders 2021. The company's hit Aikon series is a collection that maintains high quality and sophisticated design while maintaining a reasonable price. It has also gained popularity for incorporating elements of luxury sports, a recent trend, and featuring superior finishes that exceed its price.

Icon Master Grand Date

Maurice Lacroix "Icon Master Grand Date"
Automatic movement (Cal. ML331). 43 jewels. 18,000 vph. Power reserve approximately 50 hours. Stainless steel (diameter 45mm, thickness 15mm). Water resistant to 100m. 935,000 yen (tax included).

 This latest model combines the sporty elements of the Icon series with the spirit of movement manufacturing cultivated in the Masterpiece series. The Icon's unique style, featuring a polyhedral design with dynamic lines, a bracelet integrated with the case, arms attached to the bezel, and an emphasis on the contrast between matte and polished finishes, is complemented by the new in-house caliber ML331, developed in-house.

 The new caliber, which was created based on a new design concept and applies the structure of the previous model, Masterpiece Gravity, is designed to display offset hour and minute hands, a small second hand, and two large date windows in a balanced manner on the dial.

Icon Master Grand Date

The hour and minute display on the blue dial features the classic Clous de Paris decoration of the Icon series, while the rest of the dial has a matte grained finish, making the most of the off-center placement.

 The most eye-catching feature is the balance wheel at 8 o'clock. Supported firmly by a curved, skeletonized, double-supported bridge, the exposed movement is incorporated into the overall design of the watch. The movement of the escapement, from the large, screwed balance wheel to the pallet fork and escape wheel, can be seen directly through the openworked dial.

Icon Master Grand Date

The movement of the automatic winding rotor can be seen through the transparent case back. One of the great things about this watch is that it allows you to enjoy the fun of mechanical watches.

 This model also features an "Easy Change System," which allows you to easily change the strap without tools. In addition to the stainless steel bracelet that seamlessly connects to the case, it also comes with a Cordura strap for a more casual look, so you can enjoy the fun of choosing the strap that best suits your mood or outfit.


Contact info: Maurice Lacroix (DKSH Japan) Tel. 03-5441-4515


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