Backes & Strauss Announces New Partnership with Brazilian Football Legend Dani Alves

NEWS News
2021.05.02

Backes & Strauss has entered into a new partnership with Brazilian football legend Dani Alves, who will be featured in a limited edition Backes & Strauss watch collection celebrating his life. The limited edition series will celebrate his footballing career, from his native Brazil to winning the Champions League treble with Barcelona, ​​as well as his many other successes.

Dani Alves, a Brazilian soccer hero

Dani Alves

In 2011, Alves was appointed a special ambassador for the Olympic Global Football Program. His mission at the time was to promote the value of "a society that is respectful and inclusive of people with learning disabilities." In 2018, he released the single "Suave" with former teammate José Manuel Pinto, which has garnered nearly 300 million views on YouTube alone. Dani Alves, with his incredible versatility, continues to play for a long time, and at 37 years old, he is still captain of the prestigious Brazilian club, São Paulo.

 During his career spanning more than 20 years, Alves has played for some of the world's most prestigious clubs, including Barcelona, ​​Juventus, and Paris Saint-Germain. He is one of the most decorated players in football history, holding the record for most trophies won for his club and country with 42. He also served as captain of the Brazilian national team, leading the team to the 2019 Copa America title.


Dani Alves

Dani Alves

"I'm thrilled to be embarking on this new venture with such an innovative brand," said Alves of the partnership. "I've always had an interest in watches and the incredible craftsmanship that goes into them. I'm excited to get started on this project, which will allow me to unleash my creative juices while continuing to pursue my passion for playing the game well."



Contact info: Franck Muller Watchland Tokyo Tel. 03-3549-1949


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