Blancpain becomes presenting partner of UN World Oceans Day 2021

Blancpain has announced its participation as a Presenting Partner of the 2021 United Nations World Oceans Day, organized by the United Nations Division on Maritime Affairs and the Law of the Sea (DOALOS) and supported by Oceanic Global, and will support an ocean-themed photo competition and concert to commemorate the day.

World Oceans Day 2021

　Blancpain seeks to raise public awareness of the beauty of the oceans, particularly through underwater photography. During World Oceans Day in 2013, it hosted an underwater photography exhibition, "Oceans," at the United Nations Headquarters in New York, showcasing underwater images from the Edition Fifty Fathoms photo book series, as well as those taken during the Pristine Seas and Gombessa projects, of which Blancpain was a founding partner. Following the success of this event, the United Nations decided the following year to launch an underwater photography competition to mark World Oceans Day. Since 2015, Blancpain has consistently supported this initiative.

The theme for 2021 is "The Ocean: Life and Livelihoods."

　The United Nations marks World Oceans Day every year on June 8 with an annual event coordinated by the UN Division of Maritime and Law of the Sea (Legal Division) in collaboration with Oceanic Global. This comprehensive event serves as an opportunity to celebrate the importance of the oceans and deepen understanding of how we interact with them in a sustainable way.

　The theme for 2021 is "The Ocean: Life and Livelihoods." This World Oceans Day theme highlights the wonders of the ocean and how it is the source of life that nourishes humanity and other living things on Earth.

　The event will feature thought leaders, celebrities, corporate partners, community voices, entrepreneurs, and cross-industry experts speaking about the biodiversity and economic opportunities the ocean supports. Hear from people who depend on the ocean every day for their livelihoods and explore the vastness of life below the surface, the latest scientific discoveries, and how all living things are interconnected. Additionally, this is an opportunity to learn about humanity's dependence on marine resources, how the ocean is changing, and what can be done to build a sustainable and inclusive life for the ocean and all those who depend on it for prosperity.

Blancpain Ocean Commitment (BOC)

　Blancpain's connection with the sea dates back to 1953, when the brand launched its first modern diver's watch, the Fifty Fathoms. This timepiece embodied Blancpain's passion for the underwater world, providing divers with a reliable timekeeping device for use underwater, helping to open up the oceans to the public.
Ocean exploration and conservation have been at the heart of Blancpain ever since. Building on the nearly 70-year legacy of the Fifty Fathoms, Blancpain has cultivated close ties with the explorers, photographers, marine scientists and environmental advocates who care for this precious resource. These relationships have led to the brand's decision to support important ocean-related activities and initiatives. Blancpain's various passion projects have produced tangible results, notably the expansion of marine protected areas around the world, which has now reached more than 400 million square kilometers.
*The 70th anniversary of "Fifty Fathoms" will be in 2023.