Louis Vuitton launches Imagination, its seventh new men's fragrance, blending amber and black tea

Louis Vuitton launches its seventh new men's fragrance, "Imagination," an exceptional fragrance created by the Maison's in-house Master Perfumer, Jacques Cavallier-Belletrud, at Les Fontaines Parfumées atelier in Grasse, southern France. "Imagination" embodies boldness—the measure of all success, a reflection of the infinite potential that lies within each of us.

Imagination

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  The third from the left is the seventh new men's fragrance, "Imagination."
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  It took five years of work to combine Sri Lankan black tea, ambergris, ginger, cinnamon, and more.
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  Eau de Parfum 100ml, with a refreshing and fresh top note that transforms into spicy and smoky notes.
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  Eau de Parfum 200ml
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  Travel Spray 4x7.5ml
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  A miniature set of 7 men's fragrances

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　Nigerian ginger and Sri Lankan cinnamon, extracted using Louis Vuitton's unique carbon dioxide extraction process, each enhance the coolest and most intense aspects of the fragrance, providing a powerful energy. To further enhance the three-dimensional effect, Jacques Cavallier-Belletrud selected rare and precious Sri Lankan black tea, extracted using a similarly unique extraction process, and combined it with notes of grass, straw, and a touch of smokiness. "Black tea evokes the allure of the Orient, like the caravan scene. It embodies the essence of travel, as if expressing the world of Louis Vuitton through fragrance," says Jacques.