On June 19, 2021, Breitling's concept shop, "Spirit of Breitling Shinjuku," reopened after a renovation. Following the complete renovation of ISHIDA Shinjuku, an authorized watch retailer that handles many well-known brands, the Breitling sales floor has been relocated to the second floor. The store has been renovated with the latest store concept, and customers are greeted by knowledgeable and passionate Breitling specialists (authorized sales staff).
Spirit of Breitling Shinjuku by ISHIDA
ISHIDA Shinjuku 2nd floor, 3-17-12 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-5360-6800
Spirit of Breitling Shinjuku by ISHIDA, which opened in 2002, is Breitling's longest-running concept store. As a pioneering authorized Breitling retailer, it has been sharing the charm of Breitling with customers for nearly 20 years since its inception. Following a complete renovation of ISHIDA Shinjuku, the store has relocated its sales floor from the fifth floor to the second floor, creating a more open and welcoming environment. The store features the latest industrial loft design, a concept shared with Breitling boutiques. Experience the world of Breitling in a comfortable space, featuring carefully selected special materials and interiors. The latest display showcases up to 150 watches, boasting an overwhelming selection ranging from classic favorites to rare new and limited edition models.
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