A. Lange & Söhne starts selling watches online

In addition to the telephone sales service that began in April, A. Lange & Söhne has now launched an online sales service that allows customers to purchase watches from its official website. Ordered watches can be delivered directly to their homes or picked up at the Ginza boutique.

More convenient online services

　A. Lange & Söhne has also launched a service in Japan where watches can be ordered and purchased online. In addition to the telephone sales service that began in April 2021, watches can now be ordered and purchased online through the official website (alange-soehne.com) and can now be ordered directly from

　With this new service, the ordered watch will be delivered directly to your home, so you don't have to go out from the house to consider, purchase, and receive it. This will not only help prevent the spread of COVID-19, but will also be extremely convenient for those who live far from boutiques and have not been able to easily visit them.

　If you have any questions about choosing a watch, you can get support from a dedicated A. Lange & Söhne advisor. If you wish, you can also pick up your watch at the A. Lange & Söhne Boutique Ginza in Tokyo. The knowledgeable store staff will be happy to explain all about the watch.

　Wilhelm Schmidt, CEO of A. Lange & Söhne, said:

"Japanese customers will see the increased choice of purchasing methods as a major added value. After all, they can now purchase an A. Lange & Söhne watch at any time and in a way that suits their lifestyle."

　Regarding this new service, he explained, "We want to respond to people's changing needs by making our watches available in as many ways as possible. This is in line with our goal of utilizing digital technology in all areas to make the world of A. Lange & Söhne even more accessible to the many people interested in our brand."

A. Lange & Söhne Boutique Ginza

[Business hours] Monday to Friday: 11:00-19:00, Saturday and Sunday: 11:00-18:00 (no closing days)
[Location] 1F, Dai-ni Iwatsuki Building, 6-7-15 Ginza, Chuo-ku, Tokyo
[Inquiries] TEL: 03-3573-7788 Email: als.ginza@lange-soehne.com

Official website:alange-soehne.com