Sold out! TAG Heuer's "Connected Limited Edition" collaboration with Super Mario

To celebrate the start of a long-term collaboration between the two brands, TAG Heuer and Nintendo have unveiled a limited edition TAG Heuer Connected watch featuring the world-famous character Super Mario, which has become an instant hit and sold out.

　Since its debut in 1985, Super Mario games have sold over 370 million copies worldwide, and have been enjoyed by generations of game fans. Ever since the first Super Mario Bros. was released in Japan, Super Mario has been loved around the world for his red hat and blue overalls.

TAG Heuer Connected x Super Mario Limited Edition

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　Mario is always running, jumping and staying active while playing sports like golf or tennis. This bright and active character encourages the user's movements, and the more active the user is, the more lively the dial of the TAG Heuer Connected becomes, adapting to their activity.

The animation is based on the game's bonus system

　Upon launching the watch, Super Mario greets you, and as your steps accumulate, rewards are displayed for each stage of your daily goal. As your steps increase, different animations appear on the dial as you reach 25%, 50%, 75%, and 100% of your daily goal. The "Super Mushroom" at the 3 o'clock position helps Mario grow, the "Pipe" at the 6 o'clock position allows for faster movement, and the "Super Star" at the 9 o'clock position makes Mario invincible. Furthermore, when you reach 100% of your daily step goal, Super Mario will climb the game's iconic "Goal Pole." This feature is inspired by the concept of "Easter eggs," a concept familiar to all game fans.

The design is based on the iconic Super Mario color