To celebrate the release of its new 2021 Superocean Heritage '57 Pastel Paradise, Breitling will open its first pop-up store in Omotesando, Tokyo. The colorful store, reminiscent of a beach house, will feature the latest collection. The store will be open for a limited time from Wednesday, August 11th to Sunday, August 29th, 2021.
"Beach House" to open in Omotesando
Breitling will open its first pop-up store in Japan in Omotesando, Tokyo, from Wednesday, August 11th to the 29th, 2021. The event commemorates the release of the new collection, "Superocean Heritage '57 Pastel Paradise," announced in June. The pastel-colored exterior and interior dispel Breitling's masculine and serious image.
When the pop-up store opens, all five colors of the Superocean Heritage '57 Pastel Paradise, which has been gaining popularity worldwide since its release in June, will be available. This may be a rare opportunity to see the actual model of this new model, which is currently a rare find, and purchase it on the spot.
The pop-up store will be offering pre-sale items including two optional leather strap colors (lemon yellow and raspberry sorbet) for this latest collection. In addition to the latest models, there will also be a selection of diver's watches and vibrant ladies' watches perfect for the summer.
If you purchase a watch at the pop-up store during this period, you will receive a special Breitling item that is only available this time. Please note that the number of both the watch and the item is limited.
Pastel colors that brighten up the summer beach
Breitling's new model, the Superocean Heritage '57 Pastel Paradise, announced for the summer, has a retro-modern feel that follows the design of the Superocean diver's watch from the 1950s. The four round indexes on the dial, the arrow-shaped hour hand, and the cone-shaped rotating bezel all retain strong elements of the original.
Automatic winding (Cal. 10). 25 jewels. 28,800 vph. Power reserve approximately 42 hours. Stainless steel case (diameter 38mm, thickness 9.35mm). Water resistant to 100m. Left: 577,500 yen (tax included). Other four: 566,500 yen (tax included).
The watch is available in four colors—Summer White, Aquamarine, Mint Green, and Iced Latte—with matching bezels, dials, and straps, as well as a seven-color Rainbow Tangerine model, featuring a contrasting orange strap with a quick-change system.
Breitling Pop-up Store Omotesando
[Address] ZERO BASE Omotesando, 3-5-22 Kita-Aoyama, Minato-ku, Tokyo
[Period] Wednesday, August 11th to Sunday, August 29th, 2021
[Business hours] 11:00-20:00 (open every day during the period)
[Floor] 1st floor: Product display, 2nd floor: Customer service floor
Contact info: Breitling Japan Tel. 0120-105-707
