Hublot x Berluti pop-up boutique opens at Shinjuku Isetan

To celebrate the release of the Japan-exclusive model of the latest collaboration between Hublot and Berluti, the Big Bang Unico Berluti Arminio, based on the popular Big Bang collection, Hublot will open a pop-up boutique, "HUBLOT × BERLUTI 'The Art of Fusion - Combining Innovation and Heritage'," at The Stage on the first floor of the main building of Isetan Shinjuku from Wednesday, September 29th to Tuesday, October 5th.

　To commemorate the launch, a special pop-up boutique, "The Art of Fusion - Fusion of Innovation and Heritage," will open at Isetan The Stage, themed around Hublot's brand concept, "The Art of Fusion (combining different materials and ideas)," and the worldview of "combining tradition and innovation" shared by Hublot and Berluti. The boutique will feature a wide range of collections, including the "Big Bang Unico Berluti Arminio," as well as popular Hublot models and Japan-exclusive models.

Big Bang Unico Berluti Arminio

The Big Bang Unico Berluti Arminio is a timepiece that combines Hublot's advanced watchmaking techniques with Berluti's iconic Venezia leather. Equipped with Hublot's in-house Unico movement, the bezel, dial, and strap are made of Berluti's iconic burnished Arminio Venezia leather. This precious model, limited to 50 pieces in Japan, features the popular Scritto motif on the strap and comes in a special case with a travel pouch and shoehorn key ring.

A special demonstration of "tattooage (engraving)" will also be held.

　During this period, anyone who purchases a watch at this pop-up boutique will receive an original Hublot gift. In addition, from October 1st (Friday) to 3rd (Sunday), Berluti artisans will be holding a "tatouage (engraving)" demonstration. Please take a look at the Hublot watch collection at this special pop-up boutique, which is only available for a limited time.