Timex released three types of "Timex x Coca-Cola Collaboration Watches" on Wednesday, October 20th.
To commemorate this, a Coca-Cola collaboration watch in a special can-like package is on sale at a watch-only vending machine installed at Shibuya Loft (Ontime).
Date and time: Wednesday, October 20th to Wednesday, November 18th
Location: Ontime Shibuya Loft store
How to buy: Select a watch from the vending machine, purchase coins at the register, and insert the coins into the vending machine to purchase.
Timex x Coca-Cola Collaboration Watch
To celebrate the 50th anniversary of the release of the Coca-Cola commercial "Hilltop," which aired in 1971, the new watches are based on TIMEX's signature models, "CLASSIC DIGITAL," "Q TIMEX," and "STANDARD," and feature special graphics inspired by the 70s.The digital models also feature the "Hilltop" song as an alarm sound.
The watch is based on the "STANDARD" model, which features a simple, well-thought-out design and an onion-shaped crown. The dial boldly features the vibrant Coca-Cola logo, making it a truly collaborative model. Beneath the logo is an illustration of a dove, a symbol of peace.
Quartz movement. Stainless steel (40mm diameter). Water resistant to 30m. Leather fabric strap. 14,300 yen (tax included).
Hilltop is a commercial that became a hot topic at the time when racial discrimination and the Vietnam War were becoming a quagmire.It features men and women of various nationalities and races singing the original song ``I'd Like to Buy the World a Coke.''
The watch is based on the "Q TIMEX," a reproduction of the quartz watch released by Timex in 1979. At the 12 o'clock position, the letter "Q," the initial for quartz, is placed above the TIMEX logo, and in the center of the dial is a graphic expressing a peaceful mind. A hatch is provided on the back cover, allowing the user to replace the battery themselves using a coin.
Quartz movement. Stainless steel (38mm diameter). 50m water resistant. Stainless steel bracelet (adjustable type). 26,400 yen (tax included).
Based on the "CLASSIC DIGITAL," which was popular in the 80s and 90s for its simple, practical design and functionality, this watch features special graphics inspired by the 70s, and the alarm sounds from Hilltop's commercials.
Quartz movement. Brass (34mm diameter). Water resistant to 30m. Stainless steel bracelet. 12,100 yen (tax included).
Contact info: Ueni Trading Tel.03-5815-3277
http://www.webchronos.net/news/65613/
http://www.webchronos.net/news/64957/
http://www.webchronos.net/features/29015/
