Maurice Lacroix has announced the new Aikon Automatic Urban Tribe. This limited edition model features laser engraving on the case and bracelet. The engraved motif resembles tattoos, a form of self-expression. The 42mm stainless steel case is renowned for its ergonomic design, ensuring a comfortable fit.
A collaboration model with Simon Nogueira, the King of Free Running in Paris
Simon Nogueira, known as the King of Parisian Freerunners, is often seen hanging from tall buildings using only his fingertips. His avid social media followers can get a glimpse into his world via a GoPro strapped to his body, joining him on his escapades. A TikTok sensation, Simon has over 3.5 million subscribers and his most popular videos have been viewed over 180 million times. Simon chose the new Aikon Automatic Urban Tribe watch. Its various motifs are inspired by the architecture of the global cities where Simon feels most at home.
Icon Automatic Urban Tribe

Automatic (cal. ML115). 28,800 vph. Power reserve approximately 38 hours. Stainless steel (diameter 42mm, thickness 11mm). Water resistant to 200m. Limited to 500 pieces worldwide. Price: 242,000 yen (excluding tax).
The see-through case back reveals the automatic caliber ML115, which features circular graining and snailed finishing, a rotor with Côtes de Genève motifs, and the same engraving as the case and bracelet.


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