The watch event "Premium Watch Expo 2021" is being held at the 5th and 6th floor Jewelry Gallery and 6th floor Watch Gallery of Hankyu Umeda Main Store until Tuesday, November 16, 2021. This year, the event will feature a selection of new ladies' watches, proposing ways to enjoy watches that fit your lifestyle.

Introducing the appeal of watches through four themes
The Premium Watch Expo is held every year at the Hankyu Umeda Main Store in Umeda, the center of Osaka. This year's theme is "An invigorating watch life," and many noteworthy new models, mainly ladies' models, will be gathered together.
The Hankyu Umeda Main Store's Watch Gallery was renovated in 2020, and while it still primarily features men's models, it now also offers a wider selection of women's models, further enhancing their appeal. It offers ways to enjoy watches that fit into people's lifestyles, which have been completely changed by the COVID-19 pandemic. Experience the world of women's watches, which are fun to look at and wear, and you're sure to feel cheerful.
Changing Watch
One of the attractions of ladies' watches is their unique designs and beautifully set precious stones that aren't available in men's models. Choosing a watch has become even more fun with the wide variety of models available, not just simple ones, but also those with practical functions. We'll introduce a number of new models that will make you want to change your watch to suit the occasion and your outfit.

Spiral is an elegant watch collection that represents Graff. The spiral bezel set with diamonds represents eternity. The mother-of-pearl dial and two hands elegantly tell the time. Quartz movement runs along the bezel. 18KWG case (19mm diameter). Approximately 1.40 carats of diamonds. Water resistant to 3 ATM. 235 million yen (tax included). (Inquiries) Graff Diamonds Japan Tel: 03-6267-0811
Today's Watch
With the recent trend towards genderless watches, slightly larger boys' sizes are gaining attention. Boys' sizes are generally considered to be "between men's and women's sizes," and while there is no clear definition, models with a diameter of 33-36mm are the norm. In addition to their size that stands out on the wrist, we will introduce some ladies' models that speak of the latest trends, with vibrant colors that you won't want to miss.

The new 5517, a new addition to the Marine collection revamped in 2018, features a sunburst blue dial that looks stunning on the wrist. Though the case is large at 40mm in diameter, its lightweight and durable titanium construction makes it suitable for everyday wear. Automatic (Cal. 777A). 26 jewels. 28,800 vph. Power reserve of approximately 55 hours. Ti (diameter 40mm, thickness 11.5mm). Water resistant to 100m. Priced at 2,068,000 yen (tax included).
Watch specifications and use
A watch is a precious companion to your lifestyle, and one that you'll want to wear for a long time. Until now, most women's watches were battery-powered quartz movements, but in recent years, mechanical watches that can be used for a long time through repairs have been gaining attention. We'll introduce a wide variety of watches, including practical chronographs and calendars, and diver-specification models boasting high water resistance.

(Top) Omega Seamaster Aqua Terra
Automatic (Cal. 8800). 35 jewels. 25,200 vph. Power reserve approximately 55 hours. Stainless steel and Sedna gold (diameter 34mm, thickness 11.88mm). Water resistant to 150m. Price: 1,859,000 yen (tax included).
(Bottom) Omega Seamaster Aqua Terra
Automatic (Cal. 8800). 35 jewels. 25,200 vph. Power reserve approximately 55 hours. Stainless steel and Sedna gold (diameter 34mm, thickness 11.88mm). Water resistant to 150m. Price: 1,859,000 yen (tax included).
SDGs and Watch
Mechanical watches, which can be passed down from parent to child and enjoyed for far longer than a human lifetime, can be said to be one of the goals of the SDGs, which aim to create a sustainable society. This article introduces a variety of activities that protect the "future of the Earth," such as models made from discarded materials, the pursuit of traceability from resource procurement to distribution, and charities for environmental protection.

Be sure to check out the special page
Before heading to the Premium Watch Expo 2021, please take a look at the special page. It features a video in which Naoya Tobita, CEO of NAOYA HIDA&Co., and jewelry and watch journalist Aki Nogami discuss the appeal of watches across four themes, as well as highlights of the event.
The special site can be accessed at the following URL: https://bit.ly/3BVRp8m
Event overview
Premium Watch Expo 2021
[Period] October 20, 2021 (Wednesday) – November 16, 2021 (Tuesday)
[Location] Hankyu Umeda Main Store, 5th and 6th floor Jewelry Gallery, 6th floor Watch Gallery
[business hours] From 10:20 to XNUMX:XNUMX
*Business hours are subject to change, so please check the Hankyu Umeda Main Store website in advance.
Contact information: Hankyu Umeda Main Store Tel. 06-6361-1381

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