Zenith Boutique Osaka reopens with a new concept

Zenith Boutique Osaka, located in Shinsaibashi, Osaka, reopened on Saturday, November 6, 2021. The new concept has been incorporated into the interior and exterior of the store, creating a bright space with a sparkling "Zenith Star."

Star-studded facade

　On Saturday, November 6, 2021, Zenith Boutique Osaka, located in Shinsaibashi, the heart of Osaka, underwent a complete renovation, and a new boutique incorporating Zenith's latest concept was born.

　The new Zenith Boutique Osaka, which will be the largest in Japan, features a distinctive exterior facade that includes a mechanism that causes the "Zenith Star" to sparkle as the sun begins to set.

　The store is divided into two floors, with the first floor based on warm neutral tones and decorated with blue motifs from floor to ceiling. The lighting, which is inspired by the starry night sky, a symbol of Zenith's tradition since its founding, also reflects Zenith's philosophy of "Time to Reach Your Star."

　One notable feature is the "Story Bar" located inside the store. This bar was created for guests who want to learn more about Zenith, and guides them through the brand's history and the world of watchmaking. Guests can enjoy the world of Zenith through surprising devices.

　By moving the four objects hidden in the story bar, the important meanings of the objects and the inspiring stories of the people who have shaped Zenith's past and present are projected onto the screen. In addition, visitors can enjoy a wide range of products, from the latest collections to regular collections, in a spacious space.

　The second floor is a more luxurious and private space where customers can enjoy leisurely shopping under the guidance of Zenith-trained and knowledgeable staff, and enjoy the customer service and numerous benefits that only a boutique can offer.

　If you're interested, why not experience the brand's world view at the newly renovated Zenith Boutique Osaka?

ZENITH BOUTIQUE OSAKA

[Address] 1-13-25 Nishishinsaibashi, Chuo-ku, Osaka City, Osaka Prefecture
[Telephone number] 06-6245-1865
[Business Hours] 11: 00-19: 30
[regular holiday] Every Wednesday