Bell & Ross has added a new addition to its BR 05 collection: the BR 05 Horolum. The microblasted stainless steel case and dial give it a modern look. The hands and indexes are filled with C5 Super-LumiNova, which produces a particularly intense glow.
Bell & Ross' luxury sports watch with a more urban appeal
Bell & Ross has added the new BR 05 Horolum to its "urban instrument" collection. This model, with its inorganic design reminiscent of concrete architecture, shares the same design concept as the BR 03-92 Horolum, which was released in 2017 and met with rave reviews. "Horolum" is a combination of "Horo," which represents watchmaking and time, and "Lum," which means light. The Super-LumiNova applied to the indexes and hands uses the currently most luminous grade, "C5," providing exceptional visibility in dark places.
Based on Bell & Ross' luxury sports watch, the BR 05. Unlike the regular model, which skillfully uses satin and polished finishes, the micro-blasted case gives it a unique appeal. Automatic movement (BR-CAL.321). 25 jewels. 28,800 vph. Power reserve of approximately 42 hours. Stainless steel case (40mm diameter). Water resistant to 100m. Limited to 250 pieces worldwide. Price: 631,400 yen (tax included).
The stainless steel case and dial are microblasted, and combined with the bar-only indexes, it gives a modern impression that is different from the regular "BR 05." The case back is see-through, allowing you to view the movement.
The rotor's circular shape is inspired by the wheel rim of a sports car. Unlike the more commonly seen fan shape, this may seem a little disadvantageous when it comes to observing the movement in detail, but the unique way the circular rotor rotates is one of the hidden charms of this watch.
Two models are available: one with a microblasted stainless steel bracelet and one with a black rubber strap. Both variations feature a design that enhances the unity of the case and strap. This model will be sold exclusively at 15 Bell & Ross boutiques worldwide, with each variation limited to 250 pieces.
A variation with a supple black rubber strap is also available. It features a three-fold clasp for quick and secure fastening. Automatic movement (BR-CAL.321). 25 jewels. 28,800 vph. Power reserve of approximately 42 hours. Stainless steel case (40mm diameter). Water resistant to 100m. Limited to 250 pieces worldwide. Price: 565,400 yen (tax included).
Contact info: Bell & Ross Ginza Boutique 03-6264-3989
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