Audemars Piguet has announced that Mark Ronson will be their new brand ambassador. Mark Ronson is a DJ, songwriter, and record producer based in the US and the UK, and his spirit strongly resonates with the brand's identity. We can expect to see new surprises announced in the future.
A new partnership deepens ties with the music world
Audemars Piguet has announced that UK-US based DJ, songwriter and record producer Mark Ronson will be its new brand ambassador for 2022. Mark Ronson's uncompromising and free-spirited musical approach strongly resonates with the brand's identity, which is established at the intersection of tradition and avant-garde. This partnership further deepens Audemars Piguet's long-standing ties with the music world, with many surprises to be announced in the future.
He is a world-renowned DJ, artist, and music producer who has won an Academy Award, a Golden Globe Award, and seven Grammy Awards. He made his debut as a DJ in New York in the late 1990s and was highly praised for his style that blends funk, hip hop, and rock. He released his debut album, "Here Comes The Fuzz," in 2003, and gained worldwide recognition with his groundbreaking album, "Version," released in 2007.
He has collaborated with a wide range of artists, including Amy Winehouse, Adele, Lady Gaga, Miley Cyrus, and Queens of the Stone Age. His Grammy Awards include Producer of the Year for Amy Winehouse's album "Back to Black" and Record of the Year for his collaboration with Bruno Mars on "Uptown Funk." In 2018, he won the Academy Award for Best Original Song as a co-writer of the song "Shallow" from the film "A Star Is Born."
And in 2021, he co-produced and hosted the Apple TV+ documentary series "Watch the Sound with Mark Ronson," produced by Morgan Neville, which explores the creative process as well as the role new technology plays in musical innovation.
He also hosted seasons 1 and 2 of the popular podcast "Fader Uncovered," which features influential guests from around the world discussing the past, present, and future of music and artistry.
The newly announced partnership with Mark Ronson is in line with the philosophy of Audemars Piguet's music program, which began in 2019 and aims to foster dialogue between artists and create unique encounters that evoke emotions. As a brand ambassador, Ronson will join Audemars Piguet in its mission to nurture individual talent in order to create extraordinary works that move people.
Speaking about the new partnership, he said: "I visited Audemars Piguet's workshops and saw the perfect combination of attention to detail and the passionate maestros who create analogue instruments and timepieces. In terms of craftsmanship and dedication, it's very similar to what we do in our studio, engaging with our heritage."
Audemars Piguet CEO François-Henri Benaminaz commented, "We are honored to be advancing this mission with someone like Mark, who inspires us to strive for excellence in everything we do together. We have found common ground."
It is a mission that resonates with the community of talented artisans that the Manufacture has nurtured and supported in the Joux Valley since 1875. We look forward to seeing how it develops in the future.
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