Swatch releases new "HOW MAJESTIC" watch to celebrate Queen Elizabeth's 70th anniversary

To celebrate the 70th anniversary of Queen Elizabeth II's reign, Swatch is releasing the new "HOW MAJESTIC" model, which pays homage to the Queen's unique and colorful style and comes in three color variations.

Three commemorative models celebrating the Platinum Jubilee

　On Sunday, February 6, 2022, Queen Elizabeth II celebrated her Platinum Jubilee, the first British royal to celebrate her 70th year on the throne. To commemorate this, Swatch has released the new "HOW MAJESTIC" watch, a tribute to Queen Elizabeth II's unique and colorful style.

　During her 70 years as monarch of the United Kingdom and the Commonwealth, Queen Elizabeth II was known as a great animal lover, especially of dogs and horses, and her life has continued to change with the times. She is loved around the world and has had a major influence as a fashionable figure.

　Throughout her reign, the Queen has worn a variety of items, including a black handbag, pumps, and a brooch that has been passed down through generations, and these are seen on official occasions such as official inspections, weddings, overseas visits, and audiences with dignitaries from around the world. However, she also likes colorful outfits and wears a unique style of hat, making her a standout presence.

　She's also known for dressing up in vibrant colors for special occasions: deep green for a drive in the countryside, bright yellow for a glamorous event, and head-to-toe autumn colors for a walk in the park with her Corgi.

　The dials of the three HOW MAJESTIC watches featured this time feature Queen Elizabeth II with her beloved Corgi. The colors of her outfit, red, yellow, and green, are available, with a unique gradation from her outfit to her hat. The case and strap are all white, keeping the watch less flashy. Another highlight is the specially prepared box, which features a British Royal Guard.

　This collection will be available for pre-sale at the Swatch Store Shibuya and online store. At the Swatch Store Shibuya, a display modeled after a wristwatch will be set up to express the appeal of this collection.