ISHIDA Shinjuku's Breguet Corner Reopens

The Breguet corner at ISHIDA Shinjuku will be reopened on Wednesday, February 23, 2022. This marks the completion of a roughly year-long renovation project, and to commemorate this, the "THE Breguet - Reopening Fair" will be held until Thursday, March 31, 2022.

The project, which lasted about a year, has been completed

　Conveniently located just a five-minute walk from the east exit of Shinjuku Station, ISHIDA Shinjuku underwent a major renovation in January 2021. The Breguet section on the fourth floor of this watch specialty store will be reopening on Wednesday, February 23, 2022.

　The Breguet corner, which will open after a roughly one-year renovation, features a refined interior with walls based on an elegant combination of white and wood grain, accented with blue pillars reminiscent of the "Breguet hands," one of the iconic elements of Breguet watches.

　The particularly eye-catching wall decorations are based on the delicate guilloche patterns found on the dials of classic models, creating an interior that expresses Breguet's history and worldview in every detail.

　To commemorate the reopening, the brand will hold the "THE Breguet - Reopening Fair." The fair, which will run until Thursday, March 31, 2022, will be themed around the various mechanisms invented and developed by Breguet. Rare models that highlight the brand's traditional techniques and skilled craftsmanship will be on display and for sale for a limited time only.

　Of particular note is the popular "Marine" collection, which is now becoming difficult to obtain. The "Marine Chronograph 5527," unveiled in 2018 and equipped with a chronograph, inherits the design codes of the "Marine Équation Marchante 5887," a complication model released in 17. It features a striking blue dial with a special guilloched wave pattern, combined with a substantial 18K white gold case.

　The fact that such popular models are gathered together is one of the attractions of the fair. If you are interested, please check the URL below for more information on the renewal and the fair.

"THE Breguet - Reopening Fair -" special website URL:https://ishida-watch.com/eventfair/post/?entry=20220223-breguet

ISHIDA Shinjuku

[Address] 3-17-12 Shinjuku, Shinjuku-ku, Tokyo
[Telephone number] 03-5360-6800
[Business hours] 12:00-20:00 (Monday-Friday), 11:00-20:00 (Saturdays, Sundays, and holidays)