Espace TAG Heuer Omotesando moves to Omotesando Hills, and the Japan-exclusive "Carrera Calibre Heuer 02T Tourbillon Chronograph Japan Limited Edition" is on sale first.

TAG Heuer's flagship store, Espace TAG Heuer Omotesando, will relocate to Omotesando Hills and reopen on Saturday, June 25, 2022.

Espace TAG Heuer Omotesando

　Espace TAG Heuer Omotesando is the first store to incorporate the Japanese culture of "Wa" into its design, expressing TAG Heuer's avant-garde worldview. The store's interior pays homage to Japanese culture with warm wood grain and traditional tatami mats. The store also features curved showcases reminiscent of the brand's DNA in motorsports, and car sculptures created in collaboration with artists are exhibited on the walls.

　This car sculpture was designed and painted exclusively for Espace TAG Heuer Omotesando by DWS JAPAN, a highly active artist who uses a unique technique called "Shikinagashi," a reinterpretation of the traditional Japanese "Sumi-nagashi" technique. This avant-garde and special piece can only be seen at Espace TAG Heuer Omotesando.

　A coupon promotion will be held on the official TAG Heuer LINE account from June 25th.
If you show the coupons distributed to new LINE friends on posters placed inside and outside the building or on the official SNS at the store, you will receive a free original Tag Heuer merchandise.

TAG Heuer Carrera Calibre Heuer 02T Tourbillon Chronograph Japan Limited Edition

　Not only will the store have a wide selection of the latest collections, limited edition models, and iconic collections such as the TAG Heuer Carrera, Monaco, Aquaracer, and TAG Heuer Connected, but to commemorate the reopening, Espace TAG Heuer Omotesando will be selling the latest Japan-only model, the TAG Heuer Carrera Calibre Heuer 02T Tourbillon Chronograph Japan Limited Edition, from Saturday, June 25th.

　This model features a popular black base with vibrant red accents reminiscent of Japan's color code, both on the tourbillon carriage and on the sapphire crystal caseback, which is engraved with the serial number XX/50, signifying the limited run of 50 pieces in Japan.