Bulgari's new 2023 model, the Bulgari Aluminium Chronograph, won the Best of the Best award at the Red Dot Design Award 2023.

Automatic movement (Cal. BVL381). 28,800 vph. Power reserve: approximately 42 hours. Aluminum case (41mm diameter). Water resistant to 100m. Price: 638,000 yen each (tax included).
Bvlgari Aluminium Chronograph Wins Red Dot Design Award
The Red Dot Design Award, sponsored by Germany's Design Zentrum Nordrhein-Westfalen, has a history spanning over 60 years and is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability in three categories: Product Design, Communication Design, and Design Concept. It is one of the world's largest and most prestigious international design competitions.
The Best of the Best award, which is given to only a very limited number of items among all the entries, was awarded to Bvlgari's new 2023 model, the Bvlgari Aluminium Chronograph, once again widely recognizing the watch's outstanding design, iconic status, and cool, edgy atmosphere.
What is "Bvlgari Aluminum"?
In 1998, the Bvlgari Aluminium caused a sensation with its innovative design featuring an off-white dial and black sub-counters. In 2020, this iconic timepiece will undergo further evolution while retaining its design.
Based on mechanical movements, cutting-edge structural technology, and expertise in high-quality materials, the Bvlgari Aluminium incorporates innovative materials such as aerospace-grade 6028 aluminum alloy and the most durable FKM rubber. Furthermore, the Bvlgari Aluminium, which is equipped with a new chronograph movement and has a slightly larger case size of 41mm from 40mm, is available in two colors: the iconic black and white dial and a sophisticated all-black dial.
The aluminum case, durable and scratch-resistant DLC-coated titanium caseback, and black rubber bezel with double logo give this 100m water-resistant timepiece a sporty look. The black or white dial features black counters, and the luminous hands and indexes are clear and easy to read, even in low light. The DLC-coated titanium crown and chronograph pushers add further durability and a stylish touch.
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