Authorized watch dealer

Date: Saturday, November 26, 2026 - Sunday, December 8, 2025

Date: Thursday, March 1th - Sunday, April 1th, 2026

Date: Thursday, May 1th - Saturday, May 31st, 2026

Date: Saturday, November 29, 2026 - Sunday, December 27, 2025

Date: March 8 (Sat) - April 30 (Wed), 2026

Since its birth in 1976 as the world's first light-powered watch, "Eco-Drive" has continued to evolve. To celebrate its 50th anniversary,ISHIDA Shinjuku We will be holding a special fair on the 5th floor.

This fair will feature a wide range of models, including the "Exceed" dress watch, which boasts exceptional lightness and elegance; the "Attesa" series, which caters to both business and active lifestyles; and the "Series 8," a modern and practical mechanical watch, as well as models that are not usually available. In addition, customers who purchase a Citizen watch during the fair period will receive a fair-exclusive novelty gift depending on the purchase amount.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

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Date: November 10th (Mon) - December 27th (Sun), 2026

We will be offering a wide range of products, primarily focusing on this year's new releases.We offer a variety of special offers for customers who make a purchase.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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December 2026(Sat)-December 8(Sun)

Panerai watches are tough and beautiful, shining brightly in the sunlight. We are holding a summer fair where you can find the perfect companion to spend this summer with.
From the ever-popular "Luminor" series to new and classic models, you can carefully choose from our extensive lineup while trying them on in person.
Customers who purchase a Panerai during this period will receiveNumerous selectable benefitsIs available.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Saturday, July 25, 2026 - Sunday, August 30, 2026

To commemorate the launch of the Delfin Original 1973 Automatic, we are holding a special fair. Experience the world of Edox with a product lineup unique to our concept shop, one of only two in Japan. Furthermore, all customers who purchase an Edox watch during the fair will receive...Free initial overhaul couponwill be presented.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Wednesday, October 1, 2026 - Friday, October 31, 2025

We have a selection of new models released in May, as well as diver's watches perfect for the summer season. You can see a lineup that is not usually available in stores, exclusively for this fair. Customers who purchase a Breitling watch will receive either a limited-time offer of "interest-free installments up to a certain number of installments" or a Breitling original novelty gift.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

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Dates: July 1st (Wed) - July 31st (Fri), 2026

The OMEGA Summer Fair is now underway! BEST ISHIDA offers prestige services such as a reassuring 3-year free inspection service and 3-year damage insurance tailored to your needs.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

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Date: Saturday, November 27, 2026 - Sunday, December 2, 2025

Ball Watch's latest model, the Outlier Turquoise, is now in stock! Experience the further evolved GMT watch functions at our store. During this period, customers who make a purchase will receive...We'll give you a free overhaul ticket and a watch winder as a gift.We also have original Ball Watch novelty items for those who try on our watches.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

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Dates: July 18th (Sat) - July 19th (Sun), 2026

To customers considering a Girard-Perregaux watch: Our expert staff will assist you in choosing the perfect timepiece, tailored to your specific needs. You can also view the new models released in June, and customers who make a purchase will receive a brand-original novelty gift. If you wish to participate, please apply via the entry form.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

Details

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Date: March 20st (Sat) - March 20st (Mon), 2026

On this occasion,ISHIDA ShinjukuTo commemorate the start of our official distribution of CREDOR, Japan's top dress watch brand, we will be holding a special fair.
During this period, the entire lineup will be available, from the latest releases to the brand's signature collections "Gold Feather" and "Signo," as well as rare models not usually available in stores (※Limited time only from June 24th to July 2nd). This is a great opportunity to see, touch, and experience their overwhelming beauty and supreme comfort for yourself.

Date: Friday, September 19th to Sunday, October 26th, 2026

We have a wider selection of classic and popular models than usual, in addition to the latest models. Furthermore, customers who make a purchase during the fair period will receive original G-SHOCK merchandise exclusive to EDGE.
In commemoration of the fair, a special exhibition (caravan event) of past MR-G models will be held at ISHIDA Omotesando from July 10th (Fri) to 12th (Sun). This will be an unmissable and impressive booth for MR-G enthusiasts, so please stop by.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

<3-Day Limited Caravan Event>
Dates: July 10th (Fri), 11th (Sat), 12th (Sun)
Store: ISHIDA Omotesando

[MR-G 30th Anniversary!] Special exhibition of past models
Customers who purchase an eligible model and complete a survey will receive an exclusive EDGE original novelty item! *Limited quantities available

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Dates: June 15th (Mon) - July 20th (Mon/Holiday), 2026

This is a rare opportunity to see the latest lineup, including new models for 2026, all in one place.Receive a genuine strap or an original Norqain novelty item as a gift.
Additionally, on Thursday, July 2nd, we will be hosting a talk event featuring Tobias Kaffer, Vice President of Norqain, Switzerland.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Details

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Date: Saturday, 4 September, 2025

We invite you to "JIYU," a special business meeting where a collection of unique brands carefully selected by the BEST ISHIDA Group will be gathered together, on Saturday, July 4th, from 11:00 to 20:00.
Why not embark on a special journey to experience the unique charms of each brand, which can only be found here, engaging all your senses?

The venue "THE BAGUS PLACE" We offer a variety of hospitality services. New discoveries and unforgettable experiences await you, so please take this opportunity to enjoy a premium shopping experience.

Dates: June 1st (Mon) - June 30th (Tue), 2026

Italian fine jewelry brand "FOPE" fair is being held. During the fair, customers who make a purchase in-store will receive...FOPE original merchandise will be given away as a gift.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

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Date: September 1st (Mon) - October 3st (Fri), 2026

We will be offering a wide range of products, primarily focusing on this year's new releases. Special benefits and support will also be available during this period.

[Exclusive Benefits & Support]
Special offer upon purchase: Bell & Ross original watch winder
Try-on bonus: Bell & Ross logo sticker
Contract Support: Up to 100 interest-free installment payments available.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: June 27th (Wed) - June 28nd (Sun), 2026

To commemorate the release of our latest product for 2026, the "Khaki Field Mecha 36mm," we will be holding a special fair.

The latest addition to the hugely popular series that strongly retains the DNA of military watches, the "Khaki Field Mechanical 36mm," has finally arrived. While retaining the appearance reminiscent of the original military specifications, it has been made available in a comfortable 36mm size that fits well on the wrist. It's a must-have for vintage watch enthusiasts.
In addition to this highly anticipated new release, we offer a wide range of models, from Hamilton's iconic classic collections to unique and distinctive designs.

Customers who purchase a Hamilton watch during the fair period will receive original Hamilton merchandise as a gift.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Saturday, April 30th - Tuesday, May 30th, 2026

We will be holding a fair where you can experience the allure of Blancpain more deeply. During the event, we will have a wider selection than usual, focusing on Blancpain's representative collections, so you can fully enjoy the world of Blancpain.

Also, as a special feature,Specialists who are at the forefront of the watch industryWe will be hosting a talk event with [Name of guest].
This is a valuable opportunity to explore the brand's appeal, the stories behind its products, and the value of mechanical watches from a professional perspective.
*The talk event will be given priority to customers who purchase Blancpain during the fair period.
*Registration will close once the maximum number of participants is reached.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Date: Saturday, November 9, 2026 - Sunday, December 14, 2025

We have a wide selection of products available, including new releases from this year. Furthermore, customers who make a purchase during this period will receive a special offer.We offer three selectable benefits..
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: August 1st (Fri) - August 31st (Sun), 2026

Longines' classic diver's watch, the HydroConquest, introduces a high-performance and elegant "new generation model"! We offer a wide lineup of popular items, mainly new releases. In addition, customers who make a purchase during this period will receive a special offer.Brand original novelty itemsIf you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: August 1st (Fri) - August 31st (Sun), 2026

A special place where independent watch brands, each pursuing their own unique philosophy and exceptional craftsmanship, come together. Renowned brands such as Armin Strom, Czapek, Gerald Charles, and Ulysse Nardin are represented.ISHIDA Shinjuku We will all gather on the 4th floor.

While rooted in the legacy of traditional watchmaking, these timepieces blend innovative ideas that defy conventional thinking. You'll experience the exquisite finishing, structural beauty, and the sheer joy of ownership that can never be found in mass-produced items.
This is a rare opportunity to see limited edition models that are not usually available in stores, as well as rare, high-priced, and complex mechanisms. By comparing and contrasting multiple brands, you can gain a deeper understanding of the differences in their philosophies and technologies.

Customers who make a purchase during this period will receive special offers unique to each brand.We have special benefits available.In addition, in conjunction with this eventFree installment fee up to 100 timesYou can also take advantage of our special offers.

Experience a truly special moment, encountering unparalleled value and aesthetic appeal. We look forward to your visit.

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Date: Friday, September 1nd 2026to Sunday, August 31th, 2026

We offer one of the largest selections in Japan, primarily focusing on new releases for 2026.
Additionally, customers who make a purchase during this period will receive a TAG Heuer original novelty item.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Details

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Date: August 1st (Fri) - August 31st (Sun), 2026

Have you ever been curious about that one watch? Experience its weight, shine, and fit for yourself at our "Panerai Try-On Campaign," where you can discover its charms that can't be captured in photographs.
In addition to the classic Luminor Marina series, new models announced at "Watches and Wonders Geneva" 2026 are also included.The fastest lineup in Japan!This is an opportunity to try out Panerai's latest model, which will be released soon and will not be available in limited quantities in Japan.
Those who try on a Panerai model during the period will receive a Panerai gift.Choose from a selection of original novelty gifts.Also, for those who make a purchaseGenuine strap included as a gift
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Saturday, November 25, 2026 - Sunday, December 24, 2025

During this period, those who purchase Jaeger-LeCoultreFree strapWe will do so. You can enjoy the moment of changing your accessories to match your outfits for the new season.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.
*The strap will be given to you at a later date.

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Date: Friday, May 20rd - Monday, June 20th, 2026

ISHIDA Shinjuku, 2nd and 5th floors, presents a special joint fair featuring popular brands. As a new chapter in life begins, our stores will showcase an impressive lineup of watches, from sophisticated dress watches to everyday business timepieces, primarily from the featured brands. During the fair, we will offer a "double novelty" special. In addition to ISHIDA-exclusive benefits, you will also receive original benefits from each brand. Furthermore, we will treat you to spring-themed sweets during your consultation. Enjoy a truly elegant experience. Let us help you find the perfect companion to accompany you on this new chapter.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Dates: Every Saturday and Sunday from March 14th (Sat) to March 29th (Sun) 2026

Why not take a photo of your favorite watch and share it?

This month's theme: Cherry blossoms and watches "

It doesn't have to be your own watch. Any photo is fine as long as it fits the theme, whether it's a close-up or a landscape shot!

[Application period] March 1st (Sun) ~ March 31st (Tue)

[Results Announcement] Monday, April 20th, 12:00~

The winning works will be exhibited at ISHIDA Shinjuku, ISHIDA Omotesando, and ISHIDA N43°.4/4 (Wed.)More works will be on display!
Now is your chance to post a photo of your favorite watch!

Date: December 1st (Sun) - December 31st (Tue), 2026

We have one of the largest lineups in Japan, focusing on new 2026 models, including the Tag Heuer Carrera Chronograph and the Carrera Split Seconds Chronograph, the brand's first model equipped with a rattrapante (split-seconds) movement.

Anyone who purchases a TAG Heuer watch will receive an original TAG Heuer novelty gift.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: January 14rd (Sat) - January 28th (Sat), 2026

We have one of the largest lineups in Japan, focusing on new 2026 models, including the Tag Heuer Carrera Chronograph and the Carrera Split Seconds Chronograph, the brand's first model equipped with a rattrapante (split-seconds) movement.

For those who have purchased a TAG Heuer,TAG Heuer original noveltyI will present you.

If you have any questions about the stock status of a model you are interested in, events, etc., please feel free to consult with our staff. All of our staff look forward to seeing you.

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Date and time: Friday, February 20, 2026, 7:00 PM

A collection of limited edition models from around the world that are not normally available

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Date: February 1st (Sun) - March 1st (Sun), 2026

We will give a strap as a gift to everyone who purchases a Breguet watch during this period.

Additionally, an event will be held on Saturday, February 14th. Experience the worldview that is alive with Breguet's unique history and aesthetic sense, including the new Reine de Naples and the untold story of Breguet's 250th anniversary. During the event, hospitality and wonderful souvenirs will be available.
Please note that this event requires reservations and is accepted on a first-come, first-served basis. If you would like to participate, please apply using the event entry form below.

If you have any questions about the stock status of a model you are interested in, events, etc., please feel free to consult with our staff. All of our staff look forward to seeing you.

Details

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Date: Saturday, November 7, 2026 - Sunday, December 8, 2025 

"It's hard to tell from just the catalogue, I want to see the texture of the actual product." "I want to know more about this year's new products and upcoming arrivals." In response to such customer requests, our expert staff will carefully explain Blancpain's deep history and the outstanding craftsmanship that resides in every detail.
If you would like to participate, please apply through the official BEST ISHIDA website.
*Reservations are limited and will be accepted on a first-come, first-served basis.

Details

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Date: Saturday, November 31, 2026 - Sunday, December 1, 2025

We have a wide lineup, including the popular Luminor. We are offering special benefits to those who make a purchase during the fair period. In addition, on Friday, February 13th, we will be holding a SPECIAL COCKTAIL PARTY, inviting world championship-winning flair bartender Jun Nakamura. For more details, please see the event details below.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Details

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Date: January 3rd (Sat) - January 10th (Sat), 2026

We will provide you with a special New Year's hospitality to welcome you into the new year. Our staff will assist you in enjoying the fun of trying on clothes in a relaxed atmosphere until you are satisfied.

Come to our store for an exciting experience of trying on new clothes and discovering a new you. We look forward to seeing you.

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Date: Saturday, November 6, 2025 - Sunday, December 7, 2025

For two days, December 6th and 7th, 2025,ISHIDA Shinjuku We will be holding a special business meeting on the second floor. This is a rare opportunity to see a carefully selected selection of high-end models, including the new tourbillon, which will be released on November 20, 2025. On the day, the second floor will be specially designed, allowing you to have thorough business meetings in spacious individual booths.
moreoverWe also offer luxurious benefits such as interest-free loans up to 100 times, winders, custom-made belts, and meal vouchers. [Limited to the first 10 pairs] Invitation eventSo, please take this opportunity to experience the ultimate experience. We look forward to seeing you at our store.

Details

Event entry here

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Date: December 1st (Mon) - December 31st (Wed), 2025

We have a wide lineup of watches available, including the Chronomaster Original Triple Calendar Aventurine (160 pieces limited to Japan) and the Chronomaster Original Triple Calendar Malachite (55 pieces limited to Japan).Selectable benefitsIn conjunction withchristmas giftsIs available.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Friday, December 5, 2025 - Monday, January 12, 2026 (National Holiday)

How about buying a Hamilton as a reward for your hard work this year or as a gift for a special someone?

The fair will feature a wide selection of products, centered around the popular "Khaki Field" collection. Customers who purchase a Hamilton watch during the fair will also receive original Hamilton merchandise.

Please take this opportunity to visit us. If you have any questions about the stock status of the model you are interested in, please feel free to consult with our staff. We look forward to seeing you.

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Date: Monday, December 1, 2025 - Saturday, January 31, 2026

During the above period ISHIDA ShinjukuThose who try on Breguet watches will receive a "Breguet Shopping Coupon."
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

Details

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Date: December 1st (Mon) - December 31st (Wed), 2025

During the period,Shopping credit fees are borne by our companyWe will inform you at the following address. We have prepared a special number of times that can be used only during the fair. Please feel free to contact our staff for details.
We also have many fair benefits available.

If you want to take your time looking around,Visit reservationSize: XNUMX mL
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Details

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Date: December 1st (Mon) - December 31st (Wed), 2025

Date: November 25th (Tue) - December 31st (Wed), 2025

Between Thursday, November 20th and Monday, November 24th, before the general release, we will be exhibiting a special advance exhibition of the Delphin Meccano Limited Edition Damascus, limited to 300 pieces worldwide. Customers who purchase during this period will receive an EDOX watch roll. In addition, customers who purchase during the fair period from Tuesday, November 25th to Wednesday, December 31st will receive a free overhaul ticket. All Delphin models will be available, with the Delphin Meccano Limited Edition as the main focus. You can see the product lineup only available at the fair.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Saturday, November 15, 2025 - Sunday, December 21, 2025

ISHIDA Shinjuku On the 5th floor, you can be the first to see the new "Ocean Explorer" as soon as it goes on sale. In addition, new products for 2025 will be on display, including a sample of the "Model A" (on display for a limited time), the rare "Marvelite Tiger Eye/Meteorite Dial," and the "Nedu," limited to 50 pieces in Japan.

During the period, those who try it on will receive"BALL original clear file"In addition, those who purchase the target model will receive a gift."Spare strap (for Ocean Explorer/Model A/Marvelite/Nedu)"or sending us a message on"BALL Original Winder"This winter, come experience the new charm of BALL WATCH at ISHIDA Shinjuku. We look forward to seeing you!*Fair benefits will end when stock runs out.

Details

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Date: March 15 (Sat) - April 31 (Wed), 2025

Date: November 10th (Mon) - December 14th (Sun), 2025

We have a wider selection of not only new models but also classic and popular models than usual. What's more, we will be offering original G-SHOCK goods exclusive to EDGE to those who purchase during the fair.

To commemorate the fair, a special exhibition (caravan event) of engraved design models created by metal engraver Masao Kobayashi will be held at ISHIDA Omotesando from Friday, November 7th to Sunday, November 9th. This will be a spectacular booth where you can enjoy the fusion of Japanese manufacturing philosophy and confident technology, so please do stop by.

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Saturday, November 1, 2025 - Sunday, December 30, 2025

Date: Saturday, June 2025th to Sunday, June 11th, 1

Date: August 10st (Fri) - August 9st (Sun), 2025

You can see a full lineup of watches, including the Laureato, which celebrates its 50th anniversary this year, as well as the Laureato Infinite Grey and Deep Diver, which were released this year. During the event, we will also be offering special payment methods and insurance services.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Wednesday, October 1, 2025 - Monday, November 3, 2025

The fair will feature a limited-time range of models, including Campanola's popular "Chukyo" series, which is known for its elaborate constellation charts, as well as standard models and limited edition models that are not usually available in stores.
For those who purchase Campanola during the period,Pair of planetarium tickets(Some conditions apply.)

▼Applicable facilities
・Planetarium Manten in Sunshine City
・Planetarium Tenku in Tokyo Skytree Town(R)

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Wednesday, October 1, 2025 - Monday, November 3, 2025

To match the autumn season and fashion, we are adding new models to our lineup, centered around the newly announced Clifton 34mm model. All purchasers will receive a complimentary genuine strap, and those who purchase a Baumatic model will also receive a complimentary travel pouch.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: March 13st (Sat) - March 13st (Mon), 2025

We have a wide selection of models that are not usually available in stores. In addition, those who purchase a watch during this period will receive a special gift.Exterior Finishing TicketIf you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Details

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Date: Friday, September 12th - Monday, October 13th, 2025

We will be holding a special fair featuring a wide range of products, including the latest NORQAIN models. During this period, you will have the opportunity to see more than the usual number of models, including new releases, all in one place.We will give you a genuine belt or original glasses as a gift.Furthermore, We offer free installment payments for up to 84 months or damage insurance services.We are looking forward to your visit.

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Period: Saturday, September 13th, 2025 - Monday, October 13th, 2025

We are offering special benefits to those who purchase Maurice Lacroix during this period.

[Benefits of purchasing]
・If you purchase an iconic model
→ Travel Box
・If you purchase an Icon Automatic model
→ Original rubber strap or leather strap

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: September 1st (Mon) - October 31st (Fri), 2025

We are offering a special bonus to customers who purchase a Blancpain: they can choose between a special genuine leather watch tray or an original strap.

If you want to take your time looking around,Visit reservation" is recommended. All our staff look forward to welcoming you.

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Date: Saturday, November 30, 2025 - Sunday, December 28, 2025

Date: Saturday, 23 September, 2025

To celebrate the 250th anniversary of Breguet's founding, we will be holding a business meeting. This will be your best chance to see and touch the newly launched Classic and Tradition models, commemorating the 250th anniversary. Special benefits will be available only at this event.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

 

Event entry here

Details

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Date: August 1st (Fri) - August 31st (Sun), 2025

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Date: August 18st (Fri) - August 17st (Sun), 2025

If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: August 1st (Fri) - August 31st (Sun), 2025

We have a wide selection of items, from the popular Ingenieur to new releases and classic models.Special OffersWe have a wide selection of items! If you have any questions about the availability of a particular model, please feel free to contact our staff. We look forward to seeing you!

Date: August 2nd (Sat) / August 3rd (Sun), 2025

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Date: Friday, October 2025, 8

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Date: Saturday, November 19, 2025 - Sunday, December 17, 2025

To coincide with the release of the new Nedu, we are holding a "Ball Watch Fair." During this period, those who purchase the new Nedu will be able to store their watch beautifully at home.Receive a special case with black light (limited quantity) or a BALL original winder as a gift.For those who have purchased other models,"Receive a free BALL original sig bottle"Don't miss this opportunity to experience the elegance and high functionality that only Ball watches can offer.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: July 15th (Tue) - August 15th (Fri), 2025

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Date: November 7th (Mon) - December 17th (Sun), 2025

We have a wider selection of classic and popular models than usual, as well as new models. What's more, those who make a purchase during the fair will receive original G-SHOCK goods exclusive to EDGE. To commemorate the fair, we will be holding a special exhibition (caravan event) of all Frogman models from July 4th (Friday) to July 6th (Sunday) at ISHIDA Omotesando. This will be a booth worth seeing and a must-see for Frogman fans, so please be sure to stop by.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: June 1st (Sun) - June 30th (Mon), 2025

During the fair, we will have one of the largest lineups in Japan, focusing on popular models and rare timepieces, such as limited edition Formula 1 and Monaco models.We are offering special benefits to customers who sign a contract during this period.We also offer delicious hospitality during business negotiations, so please come along!ISHIDA Shinjuku Please come to the 2nd floor. We will also be holding an order event for new products on Friday, June 27th. There will also be a special unveiling of unreleased models, available only at this venue.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.
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Watch specialty store BEST ISHIDA will be holding a business meeting called "JIYU" on Saturday, July 5th.
This is a special business meeting where brands carefully selected by the BEST ISHIDA Group come together.

Date: June 1st (Sun) - June 30th (Mon), 2025

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Date: June 1st (Sun) - June 30th (Mon), 2025
Store:ISHIDA Shinjuku 2F

During the fair, we will have one of the largest lineups in Japan, focusing on popular models and rare timepieces, such as limited edition Formula 1 and Monaco models.We are offering special benefits to customers who sign a contract during this period.We also offer delicious hospitality during business negotiations, so please come along!ISHIDA Shinjuku Please come to the 2nd floor.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Friday, May 23rd - Monday, June 30th, 2025
Store:ISHIDA Shinjuku

We offer a selection of rare models, primarily new releases, that are not available nationwide. The lineup includes the Neptunian Grande Reserve rubber strap model, which is only available in Japan, as well as new colors of the Hydro Sub Label Noir and Grand Ocean. Look forward to the products available only at this fair. Customers who purchase a watch during this period will receive a free overhaul ticket.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Wednesday, May 14th - Tuesday, June 10th, 2025
Store:ISHIDA Shinjuku

We will be exhibiting the latest collection, focusing on the new 2025 model [Deep Diver]. During the period, those who purchase a Girard-Perregaux watch will receive"Girard-Perregaux Original Novelty"Furthermore,An event (business meeting) will be held simultaneously on Saturday, May 24th!There will be a presentation by Girard-Perregaux technicians incorporating the brand's worldview, as well as a touch-and-feel business meeting.
Our expert staff will assist you in selecting a special watch for this special occasion.ISHIDA Shinjuku 4FPlease come and enjoy the world of Girard-Perregaux to your heart's content. We look forward to seeing you there.

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Date: Friday, October 2025, 5
Store:ISHIDA Shinjuku 5F

We will be holding a special event focusing on the Swiss luxury watch brand Edox. We will be welcoming brand ambassador and London Olympic swimming medalist Ryo Tateishi to talk about the unique attention to timepieces that only a top athlete can pay. We will also be holding a talk session with Christian Otz, Edox's director and sales and marketing director, and Mitsutaka Ishida, president of ISHIDA, a watch sales professional.
Each of them will talk about the appeal and philosophy of Edox from their own perspective. In addition to the talk show, there will be a presentation of new products by Edox directors, and a touch and feel experience where you can actually pick up and experience the latest models released this year. Enjoy a luxurious time experiencing the world of Edox with all five senses. This is a rare opportunity to be the first to get your hands on the new products.
We will also be holding an Italian buffet, a raffle for brand novelty gifts, and special benefits for those considering purchasing. Please enter.
We will also be holding a special fair from Friday, May 23rd to Monday, June 30th. Those who purchase during this period will receive a free gift that can be used on all models.Free overhaul ticket providedWe have a wide range of products in our lineup, including the Japan-exclusive Chrono Offshore 1, Neptunian, the new Grand Ocean, and Delphine.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

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Date: Saturday, November 3, 2025 - Sunday, December 1, 2025
Store:ISHIDA Shinjuku 1F

 

The lineup features a wide variety of new models in a variety of colors, centered around the new model "Clifton M0A10771," which was unveiled at Watches and Wonders Geneva 2025. Customers who purchase a watch will receive a complimentary genuine strap or a BAUME & MERCIER novelty item (leather watch case or tote bag). Customers who try on the watches will also receive special treatment.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

 

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Date: Thursday, May 1th - Saturday, May 31st, 2025
Store:ISHIDA Shinjuku 2F・ISHIDA Omotesando

New models announced at Watches and Wonders Geneva 2025 are already in stock! The lineup includes a variety of new and popular models, including the featured BR03 Skeleton and BR05 36mm. Customers who make a purchase during the period will receive a special order strap (some eligible products excluded), and customers who spend over 70 yen (tax included) can also select an original winder. If you have any questions about the availability of a model you're interested in, please feel free to consult our store staff. We look forward to seeing you.

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Date: January 26rd (Sat) - January 31th (Sat), 2025
Store:ISHIDA Shinjuku 5F・ISHIDA ONLINE

To celebrate the release of the new "Khaki Field Auto" on April 1st, we will be holding a "Hamilton Fair." We will have a lineup that will captivate collectors, centered around the "Khaki Field" collection. In addition, customers who purchase a Hamilton watch during the fair will receive original brand merchandise as a gift. We have many models that make great gifts, so please take this opportunity to visit our store. If you have any questions about the stock status of a model you are interested in, please feel free to consult our store staff. We look forward to seeing you.

Those who purchase a Hamilton watch during the fair will receive an original gift.

If you purchase a Hamilton watch during the fair, we will provide an engraving service for those who wish to do so.

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Date: Saturday, April 19, 2025 - Sunday, May 18, 2025
Store: ISHIDA Shinjuku 5F

By appointmentWe offer famous sweets and drinks from the Grand Seiko manufacturing areas of "Shinshu Nagano" and "Iwate Shizukuishi."In addition, for customers who have signed a contractReceive a Grand Seiko original novelty gift.Please feel free to contact us regarding the availability of any models you are interested in. All our staff look forward to seeing you.

Access  Contact Us

Date: November 1th (Tue) - December 30st (Wed), 2025
Holding store:ISHIDA Shinjuku 4F

During this period, those who purchase Jaeger-LeCoultreFree strapWhy not enjoy your watch with a strap that matches the season? If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.*The strap will be given to you at a later date.

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Date: Thursday, March 20, 2025 - Tuesday, May 6, 2025
Store:ISHIDA Shinjuku

The Neptunian Campaign is running until Tuesday, May 6, 2025! Anyone who purchases a Neptunian collection during this campaign will receive an original beach towel featuring the design of Neptune, the god of the sea. We have a wide range of products, from standard models to rare limited edition models. We look forward to seeing you in store.

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Date: Thursday, March 20th - Sunday, April 20th, 2025
Store:ISHIDA Shinjuku 3F・TimeVallée Azabudai Hills

We offer a wide range of products, from new releases to classic models. We also offer special benefits to those who make a purchase. If you have any questions about the stock status of a model you are interested in, please feel free to consult our store staff. We look forward to seeing you.

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Date: Thursday, March 20th - Tuesday, April 29th, 2025
Holding store:ISHIDA Shinjuku 3F・TimeVallée Azabudai Hills

We offer a wide selection of watches, including models not usually available in stores, including the Chronomaster Sport, Chronomaster Original, Chronomaster Revival, Chronomaster Open, and Chronomaster Triple Calendar. We are offering special benefits only available to those who purchase during this period. TimeVallée Azabudai Hills is also offering a special Azabudai Hills Points Bonus from March 20th to 23rd. Purchases made during this period can earn you up to 16% off your purchases. If you have any questions about the availability of a model you're interested in, please feel free to consult our staff. We look forward to seeing you.

 Contact Us Visit reservation

Date: March 1st (Sat) - March 31st (Mon), 2025
Store: ISHIDA Shinjuku 4F

During the campaign period, we will have a wider lineup than usual.A special leather tray will be provided as a gift.,Visit reservationFor customers who came laterWe will give you an original Blancpain novelty gift.Furthermore, on weekends and holidays during the event,We offer Swiss wines from Marie-Therese, which has ties to Blancpain.If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

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Date: March 1st (Sat) - March 31st (Mon), 2025
Holding store:ISHIDA Shinjuku 1F・ISHIDA Omotesando・TimeVallée Azabudai Hills

During the fair, we will be offering straps to those who purchase Ice Sea models, and engraving services to those who purchase writing instruments and leather goods.
If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. We look forward to seeing you in our store.

Strap service eligible models Contact Us Visit reservation

Date: February 1st (Sat) - February 28th (Fri), 2025
Store:ISHIDA Shinjuku 1F

We have a wide lineup of popular classic models, including the new Luminor Quaranta Bitempo model, centered around the Luminor, which celebrates its 75th anniversary this year. Those who make a purchase during the fair will receive a special gift. If you have any questions about the stock status of a model you are interested in, please feel free to consult our store staff. We look forward to seeing you.

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Date: Saturday, November 1, 2025 - Sunday, December 2, 2025

All customers who make a purchase during the fair will receive a free custom-colored strap*. Furthermore, during the fair, up to 100 installment payments will be free of charge. An event will also be held on Monday, February 24th (national holiday). Participation is free, so please stop by the Breguet corner on the 4th floor of ISHIDA Shinjuku. If you have any questions about the stock status of a model you're interested in, please feel free to consult our staff in the store. All our staff look forward to seeing you. *The Marine and Type XX series will be equipped with genuine straps.

Details

Date: Saturday, November 1, 2025 - Sunday, December 2, 2025
Holding store:ISHIDA Shinjuku 4F

During this period, those who purchase Jaeger-LeCoultre"Free installment fees for up to 100 installments (only during the fair)"We have special offers available. If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

Access and Inquiries Visit reservation

The new year has come and a new year has begun. Many people are probably looking to gradually change their mood as spring approaches.ISHIDA Shinjuku,ISHIDA Omotesando,ISHIDA N43°(Sapporo),TimeVallée ISHIDA Azabudai HillsWe will be holding a special business meeting for a limited time from Saturday, January 25th to Monday, February 24th.

We have prepared some wonderful special offers only available during this period. All our staff look forward to welcoming you.

Date: Saturday, November 18, 2025 - Sunday, December 16, 2025

To coincide with the release of the new Marvelite Meteorite, we are holding a "BALL Watch Fair." During the fair, customers who purchase a watch will receive a "special case with black light (limited quantity)" that allows them to beautifully store their watch at home. Customers who purchase other models will receive a "BALL original winder." Don't miss this opportunity to experience the elegance and high functionality that only a Ball watch can offer. We look forward to welcoming you to this special fair, where you can feel a connection to the universe through your watch, on the 5th floor of ISHIDA Shinjuku.

Details

■ Piaget Fair

Date: March 18st (Sat) - March 24st (Mon), 2025
ISHIDA Shinjuku・TimeVallée ISHIDA Azabudai Hills

For those who purchase Piaget during the fairFree installment fee up to 100 times,Piaget genuine strapWe have a variety of special offers to choose from. If you have any questions about the stock status of a model you are interested in, please feel free to consult with our staff. All our staff look forward to seeing you.

Contact Us Make a reservation

We will be holding special hospitality and a special raffle only during this period. Please come and see our special items, perfect for marking a new chapter in your life.
All the staff are looking forward to your visit.

▼ Click here for details
https://ishida-watch.com/i/eventfair/20250101-newyear/

[News] ISHIDA Shinjuku to reopen on Saturday, June 19, 2021

Receive a free "TAG Heuer x Porsche" keychain upon purchase

A campaign will be held to celebrate the release of the new model.

Get a free shoehorn when you purchase the Delphine Collection

BEST Shinjuku Main Store will be temporarily closed from Monday, January 25, 2021 due to major renovation work. The store is scheduled to reopen in late May.
During the closure, we will be operating at a temporary store from Thursday, February 11th. In addition, our nearby store, ISHIDA Omotesando, will be opening a pop-up shop for a limited time featuring some of the brands carried at BEST Shinjuku Main Store.

▼ Click here for details
https://ishida-watch.com/topics/post/?entry=20201222-news

BEST Shinjuku Main Store will be temporarily closed from Monday, January 25, 2021 until late April due to major renovation work.
While the BEST Shinjuku flagship store is closed, the store will operate from mid-February at a temporary location. Additionally, the nearby ISHIDA Omotesando store will open a pop-up shop for some of the brands carried at the BEST Shinjuku flagship store for a limited time.

▼ Click here for details
https://ishida-watch.com/topics/post/?entry=20201222-news

The largest number of books in Tokyo and Hokkaido is gathered here.

We are holding a "Purchase Support Campaign" for the 12 brands we carry on the 1st floor of BEST Shinjuku Main Store. We are offering the following wonderful benefits to those who purchase products from the campaign-eligible brands.

- The usual three-year free regular inspection (watchdog) will be extended to five years.
・Normally, you can make up to 60 installments of your shopping credit (loan) with no fees for up to 100 installments (subject to certain conditions).
・Customers who purchase products worth 30 yen or more (excluding tax) from campaign-eligible brands will receive a complimentary General Motors Compensation Insurance (GMC) service.

*Some products are not eligible. Please feel free to ask our staff in store for more information.

A full lineup of new products for 2020

A wide selection of the latest MT-G products and more, plus a free gift of your choice

"Digital and Undigital" come together. New designer models now in stock.

Special shopping support plans available

Get a free NOMOS bracelet with your purchase

Luminor's 70th anniversary!
New models using the new material Carbotech are now available

We have a wide selection of products and offer great benefits when you sign a contract

Modern and glossy
New model arrives with eye-catching green color

Gorilla will be holding a fair to celebrate the release of three new models. The featured model is the 2020 special limited edition "LEGACY TOKYO," a part of the FASTBACK GT series, which will be released in Japan first. "LEGACY TOKYO" was created to pay homage to Tokyo, a city that continues to spread cutting-edge car culture, and a portion of the proceeds from the sale in Japan will be donated to the purchase of supplies for medical facilities in Tokyo working on the front lines to prevent the spread of COVID-3. The new "ESPIONAGE" and "MODENA" models from the FASTBACK GT series have also arrived. Special benefits are available to those who purchase them.

Please take this opportunity to visit your nearest store. We look forward to seeing you.

▼ Click here for details
https://ishida-watch.com/eventfair/post/?entry=20200731-gorilla

We offer a wide range of models equipped with the El Primero movement.
The new 2020 model "Elite" has also arrived

The limited edition model currently available for pre-order has finally arrived!

New "TAG Heuer Carrera" information released and on sale from Thursday, July 9th!
The stylish design is popular among our sales staff!

Captivating watch design enthusiasts
A pop hand-wound watch is born

Over 50 bottles on display!
We will also be offering special sales on models not yet available in Japan.

The largest number of trains in Tokyo and Hokkaido gathered together in one place

New arrivals from the popular summer classic collection!

The latest model released in June has arrived! Purchase a G-SHOCK watch and receive original G-SHOCK merchandise and a Proteca case.

The "Breitling Fair" will be held simultaneously at Spirit of Breitling stores in Tokyo, showcasing the new "Chronomat" model!

Introducing the exciting new "BR 03-92 Diver Full Ram" with a dial that glows brilliantly in the dark!

With your purchase, you will receive a free subscription to the magazine "MEN'SCLUB"

An even more luxurious model has been completed, perfect for summer wear!

Receive a free eco bag when you purchase a qualifying model!

Add TAG Heuer's official LINE account as a friend and receive a free champagne set upon purchase!

A special gift will be given to those who make a purchase!

Special shopping support plans available

To ensure that all customers can choose a watch with as much peace of mind as possible, we offer services such as "product delivery" and "online shopping credit screening" to reduce person-to-person contact. In addition, some stores are accepting "in-store appointments (for consultations and business negotiations)" and "online consultations and business negotiations" using digital tools. We also offer a variety of services that allow you to "select a watch online from the comfort of your own home," so please feel free to use them.

▼ Click here for details
https://ishida-watch.com/eventfair/post/?entry=i-20200420-service

Purchase the designated model and receive an original QUO card!

A campaign will be held from Friday, May 1st to Tuesday, June 30th at three stores in the Kanto region (Shinjuku, Funabashi, and Hiratsuka) that sell NOMOS GLASHüTTE, part of the BEST ISHIDA group. Customers who purchase a campaign-eligible model during the campaign period will receive a free NOMOS original design QUO card worth 1,000 yen.

SKYDIVER's reissue collection is here!

We will be holding an EDOX Skydiver fair on the second floor of BEST Shinjuku Main Store from Saturday, April 11th to Wednesday, May 6th. We have a reproduction model of the "Skydiver," a watch created as part of a top-secret project for the Swiss military's parachute troops. Come to the store and experience the modern military design with a vintage feel that has become popular in recent years.

Sample display and pre-orders now open for the model worn by 007 in the movie!

From Wednesday, April 1st to Sunday, May 10th, we will be displaying samples of the 007 movie edition and accepting reservations. Those who reserve a 007 model during this period will receive a free "007 movie ticket." Furthermore, upon purchase, you can use up to 100 shopping credits (subject to certain conditions). Don't miss this opportunity to see the actual watch for yourself.
We look forward to seeing you at BEST Shinjuku Main Store and ISHIDA Omotesando.

By purchasing the applicable model
Get an original travel clock as a gift!

The campaign will run from Wednesday, April 1st to Sunday, May 10th at five Bulova stores in the Kanto region (Shinjuku, Hibiya, Funabashi, Daiba, and Hiratsuka), part of the BEST ISHIDA group, as well as at the company's own online store, THE WATCH SHOP. web store. Customers who purchase a campaign-eligible model during the campaign period will receive a free Bulova original travel clock.
Each store has a wide selection of products and we look forward to your visit.

Montblanc is highly popular among businessmen
We have a wide range of essentials for your new life.

From March 14th (Sat) to March 31st (Tue), the Montblanc Freshers Fair will be held at BEST Shinjuku Main Store and ISHIDA Omotesando, featuring a selection of products we highly recommend to customers starting a new life. We will help you find "new" and "long-lasting" products.
We are looking forward to your visit.

Campaign held simultaneously at three stores: Shinjuku, Omotesando, and Sapporo

From Sunday, March 1st to Tuesday, March 31st, we will be holding the "PANERAI Campaign" at three stores: BEST Shinjuku Main Store, ISHIDA Omotesando, and ISHIDA N43°. We will have a wider selection than usual, from popular to classic models of "Luminor" and "Submersible." We will be offering special benefits to customers who make a purchase during the campaign period.
If you have any questions about the stock status of a model you are interested in, how to use a shopping loan, etc., please feel free to consult with our store staff. We look forward to seeing you.

The "Breguet MARINE COLLECTION" will be held at BEST Shinjuku Main Store from Sunday, March 1st to Tuesday, March 31st.
While inheriting Breguet's traditional characteristics, the popular "Marine" has a sportier and more modern look, as well as the "Tradition" and rare "Classic" models, and many more will be on display. Customers who purchase during this period will receive an original Breguet novelty item as a special gift.
If you have any questions about the stock status of a model you are interested in, how to use a shopping loan, etc., please feel free to consult with our store staff. We look forward to seeing you.
▼Fair details here
https://ishida-watch.com/eventfair/post/?entry=i-20200301-breguet